Shimon Sandler

How to Create an SEO Roadmap

SEO Roadmap

When project planning, goal planning, or any sort of planning it’s important to have a roadmap to keep you on the right path for a successful journey. That’s exactly how we view the SEO process. It’s a plan that needs a roadmap. It’s designed to get you from point A to point B. But, it [...]

Elie Orgel

International / Multi-Language SEO

international flags

If your website has many languages you will need to optimize your site to ensure each language ranks in its respective country. This article will go into the details on how to set up the URL structure and how to signal to search engines which language you prefer to rank in which countries. Finally, we [...]

Shimon Sandler

Opencart SEO

Opencart SEO

Not too long ago, I decided to build an ecommerce site using the latest version of OpenCart. Opencart is open source ecommerce software. It’s like WordPress for ecommerce. This post is about some very basic SEO modifications I did to make Opencart optimized… in a very basic way. If you want to see it, the [...]

Shimon Sandler

Video and Game Widget Optimization

video_wrapper_example

The question often arises whether or not to use Youtube as a Video strategy. My knee-jerk reaction is usually to cringe. Because, I know when a user grabs the embed code to place it on a blog, website, Facebook, or whatever Social Media platform, it’s Youtube that gets the backlink. Not my client. Youtube gets [...]

Shimon Sandler

Link Cleanup | Detecting Unnatural Links

Link Cleanup

If your website’s organic traffic recently dropped, chances are you might have been penalized by Google. This may have been caused by unnatural links pointing to your website. If you have Google webmaster tools installed on your site you might receive a message from Google warning you about the unnatural links pointing to your site. [...]

Shimon Sandler

Interview with Greg Hartnett – President BOTW

brian prince and shimon sandler

I’m privileged to conduct another interview with Greg Hartnett, the President of Best of the Web, otherwise known as BOTW (pronounced BotWah). My 1st interview with Greg was back in April 2006. So much has changed in the Search Industry and Social landscape since my last interview with Greg. Q. Hi Greg, thanks for joining [...]

Elie Orgel

The Effect Infinite scroll has on SEO

Infinite scroll is becoming increasing popular among websites today. Websites such as facebook, Twitter  and Pinterest have implemented infinite scroll for their new feed pages for both their desktop and mobile websites.  Since I’m in SEO consulting, many people have asked me whether or not infinite scroll effects SEO or not, so I decided to [...]