Google Adds Calendar Functionality in SERP

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While doing a search on Google today (signed into my Google account) for the term “schedule an appointment” something very interesting popped up in Google’s knowledge graph. We already know that Google has been playing around with inserting Gmail, Drive, and Calendar info in the SERP, but this is the first time we are seeing [...]

How To Create Powerful Social Media Images

Social Media Images Cover

  Social Media guru Gary Vaynerchuk loves to refer to today’s world as being full of “A.D.D. Culture”. In speeches he’s demonstrated just how fast people move through content on their smartphone: (Click here to see his full speech below) One quick swipe through the Facebook (or other social networks) newsfeed and your content could [...]

Setting up a Content Delivery Network (CDN) on Magento

Setting up a CDN on Magento

If you are running a Magento ecommerce site, you may find that your load time is pretty slow.  Website load time is important for your users experience, as well as SEO. Google has confirmed that site speed is very important and that websites with a poor load time won’t rank well for users searching on [...]

How To Use RegEx in Google Analytics

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Regular Expressions (RegEx) is a sequence of character that forms a search pattern.  RegEx can be used in Google analytics for many different things such as setting up goals, funnels, create filters and finding groups of pages. Additionally, RegEx is useful to learn because it will help you understand .htaccess files. In Google Analytics you [...]

What You’re Missing with Your Keyword Research

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Whenever I conduct keyword research, I find that a hefty percentage of them indicate knowledge gaps for potential customers that offer some serious traffic potential. For example, if I were to do keyword research for a client that sells diabetes medication, I would find that the following keywords have (relatively) high search volume: “what is [...]

How to Create an SEO Roadmap

SEO Roadmap

When project planning, goal planning, or any sort of planning it’s important to have a roadmap to keep you on the right path for a successful journey. That’s exactly how we view the SEO process. It’s a plan that needs a roadmap. It’s designed to get you from point A to point B. But, it [...]

International / Multi-Language SEO

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If your website has many languages you will need to optimize your site to ensure each language ranks in its respective country. This article will go into the details on how to set up the URL structure and how to signal to search engines which language you prefer to rank in which countries. Finally, we [...]