Shimon Sandler

How to Concatenate

Have you heard of the Concatenate function? If you work with Excel spreadsheets, and huge amounts of data, then you’ll find the Concatenate function very useful. For example, let’s say you have a list of 65,000 keywords and you want to change the destination url on the spreadsheet to include those keywords. To be even [...]

Shimon Sandler

Google’s new project: Google Connect

Another new project from Google. Google is testing a new ad platform that is similar to Ingenio’s Pay Per Call. Goggle has named it Google Connect. Not sure where it will appear on the SERP (Search Engine Results Page). But, when the user either mouse over the ad, or will click on it, and the [...]

Shimon Sandler

Google Base

Google Base is Google’s latest project in an effort to organize the world’s information. It isn’t in Beta or Alpha yet. They are still developing it. I wasn’t able to get much information from my sources at Google, but I’ll tell you what they told me. Basically, Google Base will present feed results on the [...]

Shimon Sandler

PPC Strategy – The Nickel, or Dime Strategy

Nickel Strategy A completely different strategy submits thousands of keywords and keyphrases at the minimum bid of just 5¢. The combined click-throughs from these thousands of search terms brings you significant traffic at a very low cost — a nickel (or dime) a click. Here’s how it works. 1. Find thousands of relevant keywords and [...]

Shimon Sandler

PPC Strategy – Prime Keywords

Prime Keyword Strategy The most intuitive — and most expensive — strategy is to bid for the keywords that are most important for your product or service. Essentially, you bid the market rate for your keywords and keyphrases. You may not be able to afford the top three positions that get huge amounts of traffic, [...]

Shimon Sandler

PPC Strategy: Blockades

PPC Strategy: Blockades by Shimon Sandler, Thursday, Sep 22, 2005 3:15 PM EST WHAT IS A BLOCKADE? IT’S exactly what it sounds like — a barrier to prevent your competition from appearing in the top search results. It is an advanced pay-per-click strategy of occupying the top three or more spots in search engines, essentially [...]

Shimon Sandler

Google Query Operators

Google Query Operators by Shimon Sandler, Tuesday, Aug 2, 2005 2:30 PM EST IF YOU’VE RECENTLY OPTIMIZED YOUR Web site for search engine crawlers and expected to see your Web site jump in the rankings but it hasn’t yet, don’t despair. Maybe you’re wondering: What’s wrong? Didn’t my changes have any effect? Well, more than [...]