Shimon Sandler

Google’s RSS Reader

Google’s RSS Reader is available, and they’re making it very easy for everyone to use. As a matter of fact, they have made it so easy, that it will be interesting to see how long it takes before Google has as many, or more subscribers as Bloglines or NewsGator. Here’s what they cleverly did. They [...]

Shimon Sandler

iframes and SEO

Just a quick thought on how to use an iframe for SEO. iframe is a page within a page and you can assign it a height and width (1×1). No one will notice it. Then, program it from a database to automatically populate with text links from any desired list. When a spider hits the [...]

Shimon Sandler

Dynamic Pages and SEO

Databases and dynamically generated web pages can be generated on the fly based on the user’s specific interest or request. Most commonly, these pages are created using a technology like ASP, Cold Fusion, Perl, etc… It works great from a user perspective, but from a search engine optimization perspective it is problematic. The difficulty arises [...]

Shimon Sandler

Squidoo

Squidoo is in a closed beta currently. It is a network of many “Lens” . Let me explain. The founders of Squidoo envision that when someone is researching a subject, Squidoo will be the starting point for their research. Each Lens, is a collection of organized links pointing to relevant areas within the subject of [...]

Shimon Sandler

SEO and Javascript

JavaScript: The search engine spiders cannot read Javascript , can get hung up, and can possibly leave your site. Needless to say, a Javascript Navigation menu is very bad for SEO. Also, search engines like pages that have actual body content as close to the top of the source code as possible. If you have [...]

Shimon Sandler

Ask Jeeves Keyword Matching Update

As of Sunday, November 6, you will be able to expand your campaign coverage by enabling AskJeeve’s new Broad Match targeting feature on your listings. Broad Match is a more flexible targeting option that will match your listing on a wider range of query combinations involving your targeted keyword. This new feature is available at [...]

Shimon Sandler

Yahoo Publisher Network

Google AdSense hasn’t had a viable competitor in contextual marketing….until now. Yahoo is finally entering into the ring. Yahoo is calling their contextual network: Yahoo Publisher. The new Yahoo Publisher Network platform is now in beta. They have some terms and conditions. Yahoo states: “Participants of the program must have a valid U.S. Social Security [...]