Shimon Sandler

Weblinqs… SEO or PPC

Just a few days ago a colleague of mine asked me if I ever heard of: http://www.weblinqs.com They guarantee top placement on Yahoo. Sounds fishy already. I have not heard of this organization before, but after a phone call and a few email exchanges with their sales rep, here is what I have learned: They [...]

Shimon Sandler

Footer navigation and SEO

Using the footer navigation has a value from both a usability & SEO perspective. However, you need to be careful that it does not appear as spam, or a link farm. Google is vigilantly pursuing and penalizing sites that use “footer spam�. Link farms typically contain a series of different sites all linking to each [...]

Shimon Sandler

Search Engine market share statistics

According to the latest figures from Nielsen/NetRatings, Google is the market share leader, accounting for 47.7 percent of all searches conducted on the internet. Here is the breakdown of the top search engines: Google has a 47.7 percent market share. Yahoo has a 21.8 percent market share. MSN has a 11.3 percent market share. AOL [...]

Shimon Sandler

Yahoo shortens Ad Text

Today is the day that Yahoo announced they will begin to automatically shorten the text of ad description’s from 190 characters to 70 characters. If you haven’t already made changes to your ad text…don’t worry. You don’t have to make any changes to your listings; they’ll be automatically shortened for you when displayed on Yahoo! [...]

Shimon Sandler

Strategies for handling the Increasing CPC’s

The increases in Avg CPC’s have been typical across all industries due to the increasing number of competitors entering into Search, and outbidding each other. Across all industries, the average price for search ads increased 11 percent thru April of 2005 compared to 2004. Strategies to combat rising CPC’s, and optimize PPC campaigns: 1) Test [...]

Shimon Sandler

Does a Link Title provide SEO benefit?

A Link Title attribute looks like this in html code: Homepage They appear on a link, the same way as an ALT tag does for an image. Do Link Title’s provide an additional SEO benefit? Will the spider pick up the added keywords? Typically you would use the title attribute on a link when the [...]

Shimon Sandler

ROI Conversion Tracking

Are you thinking of putting the Google Conversion Tracking code & the Yahoo Conversion Tracking code on our website. It sounds like a great way to eliminate a 3rd party tracking system like Atlas. Atlas told me that if I went that route, I would have duplication of data. Here’s why: If someone initially came [...]