Shimon Sandler

Landing Page Testing

You can tune your landing pages to convert better by testing your landing pages. Landing page testing will enable you to measure trackable actions like a purchase, download, email subscription, form fill, etc. And, increase your ROI. That means you’ll need to “fine-tune� some page elements. The “tuneable� page elements can be: Headline, Page layout, [...]

Shimon Sandler

AtlasOnePoint and Enhance Interactive

If you are using AtlasOnePoint and Enhance Interactive, you might have noticed that Atlas is not indexing your keywords. Here’s why: The reason why Atlas doesn’t index your Enhance keywords is because Atlas doesn’t currently support the “broad” keyword matching setting within Enhance Interactive. If you want Atlas to manage Enhance Interactive, then you’ll need [...]

Shimon Sandler

Click Fraud study

A recent SEMPO study found three times as many online advertisers and SEM firms believed click fraud was a serious issue in 2005 compared to the year before. Data indicate that the prevalence of click fraud is not progressing, but the concerns among clients certainly are. Most of the respondents who said they’d been victims [...]

Shimon Sandler

Drag ‘n’ Drop Feed Management

If you are like most RSS Feed users, you’ve found that it’s too easy to subscribe to a ton of feeds but way too hard to keep them organized. The folks at Bloglines have released their newest feature: Drag ‘n’ Drop Feed Management.

Shimon Sandler

Lower CPC using Yahoo Advanced Match

In an earlier post I wrote about how lowering your CPC on Google could generate more clicks. This post I’ll focus on the same concept, but for Yahoo Search. When you use Yahoo Advanced Match, you will generally pay a lower CPC than Standard Match, and get more clicks. The bid landscape is shown for [...]

Shimon Sandler

Google Wallet a reality

Google Wallet will become a reality sooner than later. “As the number of Google services has increased, we’ve continued to build on our core payment features and migrate to a standard process for people to buy our services with a Google Account. Examples of this migration include enabling users to buy Google Video content, Google [...]

Shimon Sandler

Prosper – The ebay for people-to-people lending

This post is not exactly about online marketing strategies. But, it is closely related. My logic is that many online marketers are entrepreneurs. And, entrepreneurs are often looking to raise capital for their projects. Going to a bank can be a frustrating experience. So, voila! … Prosper.com Prosper.com is the place where people who need [...]