Shimon Sandler

Yahoo Ads on my Blog

I have a problem. The problem is that barely anyone is clicking on my Yahoo Ads. I’d love to make a little bit of money from the clicks. So, in this post, I’m going to attempt to analyze the problem. I can use all the help I can get. Lately I’ve been getting a lot [...]

Shimon Sandler

Long Tail of Search

What is the Long Tail of Search? First we need to understand what the “Tail of Search� is. Then, I’ll attempt to discuss strategies to take advantage of the tail of search from a SEO and PPC perspective. I can explain it like this: Let’s say you have a website of 100,000 pages. If you [...]

Shimon Sandler

Googlebowling: The New Conditions

I’m feeling very dark today. Last year there was a new term coined: Googlebowling. Definition: GoogleBowling is when you put site-wide links on multiple sites, and the link is pointing at your competition for the sole purpose of eliminating them from the Search results. Google’s ranking algorithm will penalize the target site, and the target [...]

Shimon Sandler

Link Farms

Single-Target link farms vs. Multi-Target link farms. Which works better? Which is harder for the search engines to identify? From the Stanford research paper : The Stanford research paper primarily discusses how Link Farms affect PageRank. However, our discussion will focus on Search Engine Ranking. The paper concludes: All such optimal farm structures share the [...]

Shimon Sandler

Google GeoAds beta

Google GeoAds beta has been out for less than 2 weeks. CPC’s are super cheap. Wanna see it? Go to Google Local and type in the search box, “booksellers nyc�. You should see a little coffee cup in addition to the little red ballons. Click on the coffee cup, and an ad appears for Barnes [...]

Shimon Sandler

Refusing to Pay High Keyword Costs

Do you want to know how to lower your keyword costs, and get a higher position in the SERP’s? Ok. But, this PPC strategy is for Google. If you are sick and tired of overpaying for your keywords (like me), then this strategy is for you. Keyword prices have gotten out of control. So, here’s [...]

Shimon Sandler

Web Directories for PageRank and Traffic

Web Directories are a great way to get PageRank, and Search traffic. But, beware. Not all directories are equal. The directories that work best are the ones which Google trusts the most. And, there’s only a handful of web directories which Google trusts. That’s because some like DMOZ and BOTW (Best of the Web) go [...]