Shimon Sandler

Google AdWords and Ad Relevancy

Google announced that they are going to adjust their ad serving based on what they think is relevant or not. It’s not just about keyword bidding anymore. So, it’s quite possible that you will immediately see a notable increase or decrease in impressions / clicks. So, make sure your keyword list is targeted, your ad [...]

Shimon Sandler

Demographic Targeting in Search

Demographic Targeting is a great way to maximize your Paid Search / Sponsored Search dollars, and make your SEM campaigns more efficient. Search engine marketers can now direct their ads towards their target audience. Makes sense, right? So, how to do it? And, with which search engine? Currently, MSN adCenter has the best ability for [...]

Shimon Sandler

News Search and Search Domination

If you want to dominate the Search Results page, then get into News Search. Both Google and Yahoo show the Local results and the News results above the regular web results. See below: The ideal situation would be that you appear in all 4 spots. News, Local, Organic, and Paid Search. News Search is widely [...]

Shimon Sandler

Local Search – Top Results

Other than the paid local search, there is also free local search. Google has changed the name of their local search from Google Local, to Google Maps. Yahoo calls their local search, Yahoo Local. Once again, I will focus only on the biggest players, Google and Yahoo. Let’s start our discussion by understanding where Google [...]

Shimon Sandler

Local Search: PPC Strategy

You can identify a local search ad in the SERP’s when you see the state listed underneath the destination URL of the ad. You might be wondering if the advertiser has to pay a higher cost per click for these ads because they are more relevant? The answer is no, they actually pay less. How [...]

Shimon Sandler

Local Search: Google vs. Yahoo

Local Search is getting a lot of attention lately. Recent market research indicates that Local Search, and Vertical Search is going to be the way the majority of people use Search in the not too distant future. So, I figured it’d be a good idea to outline the basic differences between the two biggest players [...]

Shimon Sandler

YPN and WordPress Plug-in

The Yahoo Publisher Network (YPN) has NOT been performing for me. And, from the comments people leave me, and other stuff I read on the web, it generally seems like the YPN just doesn’t perform. My guess is this mostly because their relevancy sucks. Additionally, YPN is only crediting me with 12% of the clicks [...]