Shimon Sandler

Text Analysis Techniques

Ever wonder how the search engines decide which website to list in the top positions of the SERP’s? Of course you did…and do. That’s part of the daily thoughts of an SEO. But what are the Text Analysis techniques that the search engines use to rank the relevancy of your search query? And, how will [...]

Shimon Sandler

Keyword Matching Options and CPC

Very often, advertisers who use Keyword Matching will see a difference in CPC and ROI between the matching options…even for the same keyword. Goggle’s keyword matching options provide a great way to further refine and target the clicks you receive. I am going to assume you already know how Keyword Matching works. As a reminder, [...]

Shimon Sandler

A/B Split testing your Google Ads

You can use Google for A/B Split testing your Ad creative. You’ll need to go into Campaign Settings, and make sure the radio button “Rotate: Show all ads equally� is checked. Otherwise, if you have checked “Optimize: Show better-performing ads more often�, Google will serve your Ads with the highest CTR more often. You can [...]

Shimon Sandler

Dynamic Landing Pages based on Search Term

I’d like to share an interesting email I received yesterday asking me the question below: If I have 20,000 keywords in a campaign, I already know that I can dynamically insert the keyword in the Title. Got that from your blog. My question is: what about landing page? I mean, if I am creating dynamic [...]

Shimon Sandler

Setting PPC objectives

Use the SMART method to set your PPC objectives. SMART is an acronym for: 1. Specific 2. Measurable 3. Attainable 4. Realistic 5. Timely So, let’s apply the SMART method to setting PPC objectives. SPECIFIC: Ask yourself these famous questions: Who, What, Where, When, Why, and How? Who are the players involved? What are the [...]

Shimon Sandler

Tracking Phone Orders and Keywords

Here are some ideas for tracking and measuring Phone orders being generated by your PPC Search campaigns. Place a Phone icon and Promo code ( listing ID ) on the webpage. The phone icon is a nice visual and you can place the promo code right next to it. The promo code will identify the [...]

Shimon Sandler

Writing PPC ads

Writing targeted, converting copy is harder than it looks. In this post I will not get into Google’s Editorial Guidelines, like punctuation, capitalization, misspellngs, etc. I’ll just focus on how to write PPC ads. To begin with, you have 95 character in Google Adwords to get your marketing message across to the searcher. That’s 25 [...]