Shimon Sandler

Keyword Overlap Strategy

A double-serving issue can result when you are bidding on the same keywords for the same website, within multiple campaigns. You’ll have keyword overlapping from multiple campaigns…and a keyword overlap strategy is needed. This is a sophisticated PPC strategy. Here’s a hypothetical scenerio: Imagine a Google account structure that has a My Client Center (MCC) [...]

Shimon Sandler

Click Fraud Solutions

Click fraud is a very real problem in PPC advertising for both the advertisers and the search engines. This is evidenced by the recent case of Google vs. Lane’s Gifts & Collectibles. So, what do the search engines do to combat click fraud? Google is diligently monitoring the click fraud problem with their Click Fraud [...]

Shimon Sandler

Keyword Stemming and Tools

Keyword Stemming in regards to PPC, is taking the stem of a word, and building additional words by adding a prefix or suffix and using pluralization. Sometimes the words from the output of these keyword stemming tools don’t have any meaning. That’s because the keyword stemming tools are meant to strip a word down to [...]

Shimon Sandler

Wikipedia link vs. Web Directories

Will one wikipedia link provide more SEO benefit, than a handful of links on a few web directories? This is a question of quality vs. quantity. Which will drive traffic from more keyword searches, and/or more click-through traffic? Even if only a handful of good web directories are used, like DMOZ (don’t hold your breath), [...]

Shimon Sandler

PPC Keyword Bucketing

Here’s how to generate a huge keyword list, and some thoughts on the strategy of keyword bucketing. Start by generating your keyword list by using keyword research tools like Wordtracker, Yahoo Keyword Tool, Google Keyword Tool to generate a massive list of keywords. Once you have your keyword list, start bucketing your keywords into categories [...]

Shimon Sandler

SEO Post – Getting All Your Webpages Indexed

You can SEO your webpages to the max, but if your webpages aren’t indexed it just doesn’t matter. Getting all your pages indexed is not as easy or as automatic as you might think. Many sites don’t have all their webpages indexed by the search engines for one reason or another. I’ll discuss some of [...]

Shimon Sandler

Choosing Landing Pages

What converts better? A Category page or a product page? It really depends on the ad. If you mention a particular product, then ideally the visitor should land on that product page. But, a lot of advertisers prefer category level pages because they offer a happy medium between the homepage and the product page. For [...]