Shimon Sandler

A Bakers Dozen of Link Building

Link Building is so important for SEO success, I’m surprised that it’s overlooked so much. Below are some tips for anyone who’s interested in starting a link building campaign. 1) Make a daily effort to get as many Inbound links as possible to your website. Set aside some time everyday. 2) Keep the Inbound links [...]

Shimon Sandler

Cyber-Squatting using ccTLD’s

The Wall Street Journal published a story that stated all the good domain names have already been taken. So, what’s a cyber-squatter to do? In recent years, Cyber-squatters have received a lot of money from holding for ransom the trademark name of large companies and/or product names. Has Cyber-squatting come to an end? Not at [...]

Shimon Sandler

The Reason Ask.com has Higher CPC’s

Ask.com typically has higher CPC’s than all the other Search Engines. Why is this so? I believe it’s mainly for 2 reasons. 1) Ask.com requires a “Minimum CPC” for each keyword. Min CPC’s serve two important functions. First, in order to be considered in the auction for a specific keyword, your Max CPC must be [...]

Shimon Sandler

Tracking Offline Sales from PPC Search

Brick-and-mortar stores that want to track sales from search engines certainly have a challenge. The search engines are quickly and robustly developing Local Search. Pay-per-call is also an option for retailers. However, it still remains a challenge for local retailers to connect the dots from search-to-store sales. Specifically for tracking their offline conversions from their [...]

Shimon Sandler

Using PPC data for SEO

Many marketers make the case to use the intelligence learned in SEO to put into a PPC campaign. Such a strategy could be revising content on landing pages, changing title tags and description tags, long tail keywords, etc. Implementing these changes could have an effect on Quality Score, CTR, Avg CPC, Ranking, etc. But, I [...]

Shimon Sandler

What is Search Re-Targeting?

Revenue Science has a great behavioral marketing product called Search Re-Targeting. Here’s how it works: First, Advertisers need to place tracking code on the landing page and confirmation page. Then let’s say someone searches for “cellphones” on Google. And, they click on your Google Ad, and are taken to your website. They are instantly “tagged” [...]

Shimon Sandler

Optimizing Google Video

User generated content, and more specifically user-generated internet video is exploding at a rapid rate. In less than a year, YouTube went from 0 to 20 million visitors per month. At this point, online marketers need to get serious about optimizing video. So, I figured I’d write a post about optimizing Google Video. Personally, I [...]