Shimon Sandler

How Offline Media Affects Search

With the rise in simultaneous media usage, it seems logical to assume that an offline media campaign will affect the Search metrics. Here is a quote from a JupiterResearch report regarding the effect of TV commercials: TV ads connect only seven percent of online automotive researchers to automotive manufacturer Web sites, and online display ads [...]

Shimon Sandler

Trademark Protection in Search

The last thing you need is a competitor using YOUR trademark to steal customers away from you. So, here are the procedures to follow to protect your trademark in the major search engines. Following these procedures will prevent any other advertiser from using your trademark in their creative. This is important whether you are running [...]

Shimon Sandler

CTR as an Analytic Metric

First of all, let’s define what CTR is. The definition of Clickthrough Rate ( CTR ) is the ratio of the number of times an ad is clicked, divided by the number of times an ad is viewed ( or impressions). CTR can be used as an analytic metric in PPC in several ways. 1) [...]

Shimon Sandler

Landing Page or Landing Path

You might want to consider creating a Landing Path if you are using dynamic landing pages based on the Search term. Before building a landing path, you’ll need to use Web Analytics to analyze the clickpaths from the visitors that come to your website from specific keyword searches. Then, build a customized landing page based [...]

Shimon Sandler

Branding Strategy and Choosing Search Engines

A branding strategy for Search needs to include which Search Engines to use. Is Branding the primary objective of your search engine marketing campaign? Do you have enough budget to cover your chosen keyword inventory for all searches conducted during the flight dates of your campaign? Will your budget span across all search engines? If [...]

Shimon Sandler

Black Hat SEO Attack

Did you know that if you use mod rewrite you have to 301 redirect the old url? If you’re using the URL rewrite feature on WordPress then you have a problem. You have a duplicate content issue! The reason is because you now have 2 urls to the same page. Fortunately, there is a plugin [...]

Shimon Sandler

SEO gunslingers and the Wild West

SEO almost has a feel like the wild wild west. Almost anything goes. Google is the sheriff. And, instead of gunslingers, SEO’s are title tag slingers, and link building slingers. Don’t like a competitor? Well, get an SEO to rustle their rankings or googlebowl them over. Bury them in the SERP’s. SEO’s are powerful. An [...]