Shimon Sandler

Search vs. Content

Determining the best allocation of your search marketing budget is an important part of how successful your search campaign will be. The options within Search vary depending whether your campaign goals are for Branding or Direct Response. A Branding campaign is more about “findability“, and measuring things like Brand Awareness, Reach, Share of Category, Share [...]

Shimon Sandler

SEO in New York or New Jersey

As an SEO Consultant in the New York metro area, it seems like I’m always asked the same question…Where are you based? New York, or New Jersey. Not that it matters, because an SEO Consultant in New York can do the required tasks anywhere in the world…even in India ( although, I wouldn’t recommend that). [...]

Shimon Sandler

What is Impression Fraud?

Impression Fraud is a sneaky & unethical way of harming your competitor. In order to explain Impression Fraud, let me ask a question. What would happen if your keywords got a ton of Impressions, but no clicks? Answer: You’d end up with a very low CTR. And, Google penalizes keywords with low quality scores by [...]

Shimon Sandler

Do phpbb Pages get Indexed by Google?

If you are running a phpbb forum, and you’re wondering why your webpages aren’t indexed by Google, it’s most likely because they have Session ID’s on the URL. Session ID’s are the “sid” part of the URL string. A typical URL looks like this: www.mysite.com/forum/viewforum.php?f=7&sid=c76b2a The phpbb URL’s that have session ID’s won’t get indexed [...]

Shimon Sandler

Performance Based Pay for SEO

I’ve been hearing more and more about Pay-for-Performance for SEO Consultants. Although, many an SEO Consultant I’ve spoken with, have a problem with the performance based compensation model. The reason is because the client is asking the SEO to take the all risks. Especially for a new website to rank well in a competitive vertical. [...]

Shimon Sandler

Using Search in Reputation Management

What happens if a company, brand, or individual gets slammed in the news? Especially, if the bad news gets a high position in the search engine rankings. It would seem like a good time to urgently ramp up a reputation management and repair campaign. So, here’s a few thoughts on how to use Search for [...]

Shimon Sandler

Link Building & Off-Site Optimization

The power of off-site optimization is very powerful. Eg: do a search on Google for “failure“. Then, look at who is in position #1. I’m sure George Bush is not optimizing for that keyword. If you’re wondering how that is possible, it’s because there are thousands of webpages that contain the hyperlink “failure”, and point [...]