Shimon Sandler

Bid Management Using the CPA Rule

I have some additional information regarding the CPA Rule in AtlasOnePoint. First, you will NOT want to add only 1 CPA rule to all the keywords in the Keyword Analysis Report that have high visitors but no conversions. The CPA Rule will not work on these keywords because there are no acquisitions. The CPA rule [...]

Shimon Sandler

SpotRunner – Affordable TV Advertising

I just heard about this company last week, and I’ve been meaning to check them out. SpotRunner is a brand new company that offers an interface to choose and customize an already produced TV ad. Think of it like a Google Adwords for Television Advertising. You can target your ad by geographic location, right down [...]

Shimon Sandler

BlogHijinks – Blog Directory

This could be old news….Is BlogHijinks the newest human-edited blog directory, or just another Link Farm? I’m gonna rule out the link farm. In my interview with Greg from BOTW he describes how to identify the difference between a web directory & a link farm: A link farm is no more than a collection of [...]

Shimon Sandler

$, @, #, !, in the SERP’s

Just by accident, when doing some research for a client with my colleague Angela ( i’d link to her, but she doesn’t have a personal blog…yet) I noticed that there isn’t ANY search results for most of the Unicode symbols. Here is a screenshot of the Google SERP when I search for an asterisk on [...]

Shimon Sandler

Click Fraud and Agencies

What is Click Fraud? Definition: Clicks for any other reason than to visit the advertiser’s website. How does it happen? What tactics are being used? 1. Manual clicking. Usually from a competitor trying to exhaust the budget. 2. Automated clickbots. 3. Email distribution. 4. Spyware: Placing ads into Spyware programs that automatically click on ads, [...]

Shimon Sandler

Impact of Position to Conversion Rates

Research conducted by Atlas Solutions studied the impact of search engine rank to conversion rates. The study consisted of 41,460,000 clicks, 408,000 keywords, and thousands of ads across multiple industry segments that produced an industry agnostic study relevant across all industry segments. The research focused on answering this question: How does the change of rank [...]

Shimon Sandler

What do you do for a living?

For years I’ve never really known how to answer the question, ” What do you do for a living?” My typical answer is, marketing, internet marketing, Search engine marketing, or SEO Consultant, but the typical person has no idea what SEM is. When I say Search Engine Marketing, the typical response is: “Oh, what search [...]