Shimon Sandler

Digg vs. Google for Blog Monetization

The title of this post reminds me of the old WWF steel-cage wrestling matches. Although, this one might be for who has the most relevant results, who has the largest user base, and who has the most keyword inventory. I’ve recently seen the power of Digg. And, I’m pretty amazed. My personal experience with Digg [...]

Shimon Sandler

PPC Budget Allocation

To determine how to allocate each percentage of the PPC budget to each keyword category, business objectives should be considered as to the percentage of share of category desired (or can be afforded), and profit margin of each of the keyword categories. Also, it’s quite possible that rather than streching the PPC budget over a [...]

Shimon Sandler

Correlation of Inbound Links and Visitors

I have a friend who has a wine site and has been poking around the advertiser information (media kits) from a competitive site. He’s doing some comparative research for his site, and looking into ad sizes, CPM rates, and other types of information those sites are making public about their traffic to sell advertising. He [...]

Shimon Sandler

Google Holiday Gift

It’s starting to happen…The Search Engines are sending gifts to advertisers:-) WooHoo! 1. Google sent me an Ipod Shuffle. 2. Yahoo sent me a fancy corkscrew kit from Leeds. 3. MSN sent me a bottle of wine from wine.com. I wonder if any of the other Search Engines I use are sending me gifts? Last [...]

Shimon Sandler

Blog Tag: 5 Things You Don’t Know About Me

Well, I’ve been tagged by Gordon Choi & Tamar Weinberg in a viral blog tag game. Here are 5 things you didn’t know about me. 1) I love Jazz Fusion and guitar jams. Lately, I can’t seem to take el grupo out of my car CD player. Those dudes are unfreakin believable. 2) I grew [...]

Shimon Sandler

Interview with Kevin Lee, Search Superstar

Kevin Lee is no doubt one of the thought leaders in Search Engine Marketing. He is co-founder of Did-it.com, Chairman of SEMPO, a weekly columnist for ClickZ; and he is a regular speaker at all the Search Engine Strategies conferences. Additionally, Kevin sits on the Search Council for the Association for Interactive Marketing and the [...]

Shimon Sandler

Plugins for SEO, Monetization, and Spam Prevention

A few people have asked me which plugins I use. So, I thought I’d just post them. It’s a short list, and if anyone thinks I should use a different, or new plugin, I’d appreciate the advice. The plugins I use are: 1) Sociable to display the Social bookmarking icons below each post. There are [...]