Shimon Sandler

Indexing Pages using an XML Sitemap

This is especially important for very large websites. The goal is to get more pages indexed. The more pages indexed, the more organic traffic. Simple as that. Here are the steps: 1) Create a XML sitemap using the sitemap protocol ( it’s as easy as plugging your URL into a free sitemap generator tool ). [...]

Shimon Sandler

Leveraging User-Generated Content

According to Forrester Research, User-generated content (UGC) is being created by approximately one-quarter of online consumers. In my opinion, UGC can be used as an SEO tactic, and can take the form of product reviews, discussion boards, comments on blogs, etc. Besides being a way for big brands to engage with their consumers, UGC can [...]

Shimon Sandler

Criteria & Time Period for Link Effectiveness

This is a post that should help in the Link Discovery process for effective links. Below are 12 criteria to analyze when hunting for links: 1. Backlink profile to site using Yahoo [linkdomain:mysite.com]. 2. Anchor text of link…and the anchor text that’s used to link to your target website…and the anchor text used to link [...]

Shimon Sandler

Scrolling beyond the Footer Navigation

Have you ever seen a webpage, and it looked complete…even with a nice footer navigation. Then, you just happened to scroll a little further down the page and saw something like this. Keyword stuffing. Text and links that are similar to the page background color. It definitely has a flavor of spam. Or, blackhat-ish SEO. [...]

Shimon Sandler

Metrics to Measure SEO Success

When analyzing a site for optimizing, it’s best to only choose one keyword phrase to optimize per landing page. You can identify which page is already indexed, and considered the most relevant page on your site for your chosen keyword by doing a “site:yoursite.com keyword” in Yahoo to see which page is considered the most [...]

Shimon Sandler

Low Cost Marketing Ideas

Startup web-based businesses are often looking for inexpensive advertising techniques to generate website traffic. Guerrilla Marketing techniques are a great way to get started on a shoestring marketing budget…especially to a niche audience. Offline advertising can drive online visitors to a website. Here is a short list of a few low cost marketing ideas: 1) [...]

Shimon Sandler

Linkjuice and TLA

TLA is a great place to get started either buying or selling text links. However. And, there is a however. Be forewarned that there is a high probability that TLA is on Google’s radar screen. Google has told us that they will start devaluing any text link which they can identify as being sold. And, [...]