Shimon Sandler

Flash Navigation? What’s up Bruce?

With all the commotion about Dave Pasternack, I thought I’d divert onto a well-known SEO figure; Bruce Clay. Bruce is a dinosaur in the SEO industry, and he has a great site full of good content, and useful SEO Tools. Just one question…What’s up with that Flash navigation? Isn’t that a no-no for SEO bestpractices. [...]

Shimon Sandler

Ad Optimization

Search is all about testing and optimizing to achieve the desired campaign success metrics. Testing keywords, Bid management, testing landing pages, testing ad copy, Display URL’s, etc. Changing any of these components affects the overall campaign success metrics. A good Campaign Manager can play the metrics, the way a conductor controls an orchestra. An Ad [...]

Shimon Sandler

Google Quality Score, made Visible

Google is finally going to let us see our Quality Score. This has effects on optimizing our campaigns, and determining Ad Position. I received this official email announcement of Google’s recent Quality Score Improvements: In our ongoing effort to improve the quality of ads that we serve to our users, we’re making improvements to the [...]

Shimon Sandler

How to get the Indented SERP

I received a question from someone that is ranking in the 2nd & 3rd spots for his keyword phrase. His #3 spot is indented. However, when he checked yesterday, he saw the indented URL to the optimized subpage disappeared. His question is, “Why did the subpage disappear if that is the more relevant, optimized page [...]

Shimon Sandler

Yahoo bug in Panama Platform!

Here is a “heads-up” post from SEMpunch. His recent experience with the Yahoo Panama platform might be useful for other Advertisers. Due to a bulk submission I’ve made turned off the account, but now comes the best…Customer support cannot turn the account back on. Supposedly it is a known bug on the new Panama platform [...]

Shimon Sandler

CTR Fluctuations based on Ad Position

Is it logical to assume that the higher the ad position, the higher the CTR? For example, what if your overall CTR in Google was 0.15%? And, your average position was 2. Would you consider that a good CTR if you are running both Search & Content? The fact of the matter is, no benchmark [...]