Shimon Sandler

Link Aquisition vs. Content Creation

What is more important, Link Aquisition or Content Creation? Which is most cost-effective, and results-effective? Let’s look at the benefit of creating content. Content is permanent, and it also adds other criteria the spider looks for. Eg: kw density, hyperlinks, word count on page, and relevancy factors. Although, writing quality content, and relying on it [...]

Shimon Sandler

Optimizing a PDF Document for Search

I received an SEO question regarding whether or not it is a good idea to use old email newsletters (PDF files) as website content. We are setting up a site/blog for one of our clients. They have a ton of content in the form of newsletters that they were mailing out to customers. We are [...]

Shimon Sandler

What Makes a Keyword Competitive?

Ever wonder what makes one keyword more competitive than another? Is it just the amount of results Google returns in the SERP’s? Or, are there other variables to consider? For example, the term “SEO Consultant” has returned, Results 1 – 10 of about 1,360,000. Is that really a competitive keyword, compared to the term: “MTV” [...]

Shimon Sandler

Bid Management, and Campaign Delivery

Here is a Bid Management strategy to optimize a Search campaign that has Branding and/or Traffic goals, such as: Click Volume and CPC. These types of success metrics are usually used for large brands that don’t measure website conversions, or just don’t have any way to convert a visitor. Think of consumer product brands like: [...]

Shimon Sandler

Sales Techniques for the SEO Consultant

The motivation to write this post came after reading Todd’s post regarding Negotiations and Client Sales for SEO Consultants. Todd’s post is about how to handle selling a prospect when they call you for SEO Consulting. My post is about the opposite scenerio. It’s how an SEO Consultant can sell a prospect when the SEO [...]

Shimon Sandler

Off-Site Optimization

Looking at the big picture, SEO is divided into 2 components. They are On-site optimization, and Off-site optimization. Both of these components are necessary to produce the desired SEO results. I’m about to reveal what I think is the most effective way to conduct a strategic link campaign as an Off-site optimization. Over time I [...]

Shimon Sandler

Optimizing the Description Tag

When writing the Description tag, here is some information to keep in mind. A good description tag is more than just ensuring the keyword you are optimizing for, is included. When optimizing the Description Tag, keep in mind that’s what will appear in the Google SERPs ( search engine results page ). So, don’t just [...]