Shimon Sandler

Disruption Marketing

Disruption Marketing is inventing new methods to disrupt the normal way your industry conducts business. It’s about creating compelling customer engagement, and stronger customer relationships. Think of the last time you visited a doctor. How long did you have to wait in the waiting room after your appointment time? What subconcious message does the doctor [...]

Shimon Sandler

Strategy to Champion a Keyword

What to do with a limited SEO budget? Should you optimize 1 keyword phrase, or spread the budget around to a long list of keywords? For example, we had a term that was not ranked in the top 50 results in Google before we began optimizing. We ran a small strategic Link Campaign & optimized [...]

Shimon Sandler

MySpace Optimization

Myspace optimization is more than just ranking high for a specific set of keywords. It’s also about targeting your demographic so your advertising efforts will be more effective. Think of it as accumulating a large amount of friends in the right demographic, so you can communicate advertise to them more effectively. According to Hitwise data, [...]

Shimon Sandler

How Ad Agencies Use PPC Analysis

I have in mind large advertisers. The kind of advertisers doing large scale offline & online campaigns. There is a difference from just outsourcing to a Search firm, or allowing your ad agency to handle the Search component of the media plan. Large Ad agencies can analyze and convey the relationship between online search behavior [...]

Shimon Sandler

Ratios for SEO Measurement

After doing a recent SEO Audit, I started musing about all the different mathematical ratios we use to calculate the SEO strength of a website. Text to Code Ratio: We know that one of the factors that search engines use in ranking a webpage is the percentage of text on a web page. Simply put, [...]