Shimon Sandler

Buying a 2nd Domain as an SEO Strategy

Domaining is becoming more popular these days. There’s a mindset that thinks buying a second domain and linking to your main domain will help your rankings in the Search Engine’s. And, it certainly is possible if done correctly. However, if this is just being done as a pure SEO play, I wouldn’t recommended it. You [...]

Shimon Sandler

Adding a Glossary to Increase Website Traffic

How many people search for definitions on Google? Google will define a word if you type into the Search box a phrase like: “what is”, or “define” before the term you want defined. I don’t have any research data on how many people search using the [define:] search query. Here is an example for the [...]

Shimon Sandler

Mobile Search Keyword Buy

Let’s start off with the size of the mobile market. You might guess that Mobile Search is not all that big. Well, compared to Web Search, that’s right. But, there is definitely a sizable market, and a audience to target. The research firm M:Metrics provides mobile search data and demographic information. According to M:Metrics, there [...]

Shimon Sandler

Accurate or Not? Fathom’s Keyword Price Index

Overall Keyword Prices (CPC’s ) have been somewhat stable for the last 3 quarters according to Fathom’s Keyword Price Index. The index is based what Fathom Online measures from 20,000 keywords across multiple industries. Is this really a true representation of the actual Keyword Price Climate? Or, is it just a measure of the average [...]

Shimon Sandler

Social Media Optimization Tutorial

Here is a Social Media Optimization tutorial, beginning with a Benefit/Risk evaluation: Benefits: A successful campaign can mean: 1) Brand Awareness 2) Brand Engagement ( pages viewed, time on site) 3) Publicity 4) High amount of traffic to your website 5) Conversions 6) Good ROI 7) Inbound Link Generation Social Media enables the marketer to [...]