Shimon Sandler

Keyword Effectiveness Index (KEI)

The KEI is a component within the initial keyword analysis and is an important criteria to consider at the time you’re choosing keywords you want to optimize your site for, and the keyword competitiveness. The Keyword Effectiveness Index is a ratio of the # Searches per month over the # of Results per month expressed [...]

Shimon Sandler

5-Step Method to Choosing Keywords

5-Step Method to Choosing Keywords 1) Use a Keyword Generation Tool to build a keyword list of terms your website is related about. 2) Cross reference with keyword data from your web analytics. 3) Identify the keywords with a high enough search volume to make a difference. 4) Narrow the list down to the most [...]

Shimon Sandler

Google API vs Google Sitemaps

I was asked a question regarding using a Google API vs Google Sitemaps. Is it better to get webpages indexed by using the Google API or Google Sitemaps? So, let’s define what an API is, and how it is typically used. Wikipedia says an API is “An application programming interface (API) is a source code [...]

Shimon Sandler

Strategy for Mobile Websites

I went to the Mobile Marketing Forum in NYC a couple of weeks ago, and ever since, I’ve been desirous of, and wondering how to monetize a mobile website. Obviously, it needs to be WAP enabled, and written in a language like xhtml. One of the mobile ad networks thought very highly of the Walled [...]

Shimon Sandler

SEO Powerpoint Presentation

I created this SEO Presentation as an educational / evangelistic way to promote Organic Search. It contains Industry Research and compelling reasons to conduct an SEO initiative. The sales slide is slide#7. There are a total of 16 slides. If you’re spending your marketing budget on Paid Search, Banners and other Display ads, then this [...]

Shimon Sandler

Section 508 Compliance

What is Section 508 Compliance Law? It states that government websites are mandated by law to be Section 508 compliant…written & coded in a way that makes the website assessible for people with disabilities to read. There are now estimated to be 49.7 million people with some form of disability in the US accessing the [...]

Shimon Sandler

Gourmet Meatloaf for Hungry SEO’s

The post is slightly off-topic, but well worth it. This is a recipe that I found from a cookbook I discovered in my grandparent’s basement many years ago. I don’t have the cookbook anymore, nor do I know the name of the cookbook. But, this thing was wriiten in the 1950′s, and was during a [...]