Shimon Sandler

Usage Research for Social Media Websites

As Internet Marketers we need to evaluate all types of emerging media and use it (if it makes sense) to drive traffic, links, brand awareness, etc. So, here are a couple of industry research charts that demonstrate the potential power of a Social Media Campaign: Notice Digg is on the list at #28.

Shimon Sandler

Calculating Actual CPC on Google

In speaking with some people not in the Search industry there seems to be a lot of confusion surrounding how the PPC Auction works, and how the “Actual CPC” is calculated. This post should clear everything up. In a nutshell… – PPC auction is in real-time. – Advertiser bids a CPC (Cost per Click) on [...]

Shimon Sandler

Toolbar Search Suggestions affecting Traffic

Have you noticed the Search Suggestions as you type your search query? My guess is, yes. Both Google & Yahoo are doing this. MSN is doing it, but it looks like they are behind G & Y! On July 11th Yahoo introduced their new Search Suggestions feature. Barry wrote about it, and shows a visual [...]

Shimon Sandler

Video Ranking Factors by Relevancy

I just bought a camcorder. Now, I can finally upload videos to Youtube. So, naturally I want to do a optimize my videos so they appear high in the search rankings for my specific keywords. So, last night I scrutinized several search results on Youtube, and here are my findings. When searching on Youtube, there [...]

Shimon Sandler

Full-blown Reputation Management Campaign

The objective of Reputation Repair is, simply stated, to generate positive press, get it ranked, and bury the old/bad press. If you discover some inflammatory press, what you’ll need is a full-blown reputation management campaign. Some things ( A Bakers Dozen) you’ll need to do: 1) Create Forum posts with “your name” in the Title. [...]

Shimon Sandler

Forecasting CPC and Keyword Metrics

Regardless on whether you work on the client-side, an agency, a consultant, or a do-it-yourselfer…Sometimes you just need to build a keyword list and create a forecast for the keyword performance sooner than the Search Engine reps can deliver it to you. Maybe it’s due to a client request, maybe its for an internal request, [...]

Shimon Sandler

How to Optimize a Flash Site

Search engines need to be able to read the text on your webpage to figure out what it is about. If there isn’t any text, then your site most likely isn’t going to rank well for anything. So, before you trash that expensive flash site, hold on. There are some inexpensive SEO tactics you can [...]