Shimon Sandler

SEO Copywriting

This post is not about all the typical page optimizations. It is about how to write content optimized for the Search Engines, and human visitors. SEO Copywriting can be the secret sauce that’s needed to boost your position in the Search Engines to a top spot. Search Engines are looking for the most content-rich, relevant, [...]

Shimon Sandler

Spanish Language Search Engines – Hispanic SEM

When marketing to a Hispanic demographic it makes sense to use search engines that are specific to the Latino market, and/or have a large hispanic user-base. Below is some useful data to help your Hispanic search strategy. Search Engine market share to Hispanics: Google: 72% Yahoo: 17% MSN: 2% Combined Local Country Engines (see list [...]

Shimon Sandler

Whitehouse Robots.txt

While doing some research, I happened upon the White House Robots.txt file. Could this be a national security issue? The Robots.txt file is a list of pages they don’t want indexed by Google. The search engine spider checks for a Robots file on every website before starting the crawl, so it knows what NOT to [...]

Shimon Sandler

SEO Quick Reference Sheet

Below is a quick reference guide that should help you optimize your site. The specific optimization recommendations will differ depending on the keyword analysis per webpage. Navigation: Text is best. Javascript, Flash, and Images are bad. Best practice is to use Keyword in navigation links. If a drop-down navigation, make sure it’s crawlable. Rollovers are [...]

Shimon Sandler

14 Methods to Hide Text

This post has a very Black Hat SEO flavor. I do not endorse any of the techniques below. They are a collection of techniques to keep your text hidden on a webpage. Google is vigilant about discovering anyone “spamming” their engine, and if they discover your site hiding text, there is a good chance you’ll [...]

Shimon Sandler

Does a Server Down Affect SEO?

I recently was asked this question: We’re moving our servers later this month and our site will be down for under 10 hours – we plan on 301 redirecting to a “we’re down for maintainence” page. The question is should we use a global noindex, nofollow command for that timeframe – we’re trying to understand [...]