Shimon Sandler

Google Building Blocks Toolkit

I just received this Toolkit in the mail from Google: Are they trying to bribe advertisers? Is this the equivilant of a paid link? Regardless, it’s always nice to receive goodies in the mail, especially from Google. Thanks Google. I appreciate it.

Shimon Sandler

SEO Considerations for Carousel Components

This is just an image of a “Carousel” so everyone knowns what I’m talking about. Question: Is the Carousel component crawlable/indexable? The answer is…maybe. A Carousel can be in either static HTML, Javascript, or Ajax. It’s key that all of the carousel content be written to the page on the initial load, instead of server [...]

Shimon Sandler

Revisiting Alt Tags

The Alt Tag provides very marginal if any boost in SEO. It certainly is a bestpractice to use Alt tags, but, I wouldn’t rely on them to provide a noticable SEO value. The most important Alt tag is on the logo. So, you might be wondering, “How does Google know it’s your logo?” Should it [...]

Shimon Sandler

Problems with some Link Networks

New Link Networks can seem legitimate to an untrained eye. The problem I see is if they are listing inventory sites on their website…that is obviously bad. The other problem I can see with some Link Networks, is that that they are also allowing their clients to login and view the inventory on-line. This is [...]

Shimon Sandler

10 Reasons to be Interested in Youtube

Besides the thrill of a Video Optimization, below are 10 Reasons to be interested in Youtube. 1) Videos will now appear in the regular Google search results (Google Universal Search). 2) Youtube can be a huge traffic driver. 3) Youtube is a huge part of the Web & Social media. 4) Youtube can be a [...]