Shimon Sandler

Factors of a Quality Web Directory

I get countless spam emails promising to get me the top listings in Google by submitting my site to 1000′s of directories. It’s easy for anyone to start a web directory these days. Just buy some web directory software, and you’re good to go. That’s the danger! The proliferation of Web Directories from all the [...]

Shimon Sandler

A Collection of SEO Tutorials and SEO Tools

I had one of my friends ask me how he can learn SEO. An opportunity just fell into his lap. Currently, he knows nothing about Search, Marketing, or basic programming. He definitely has a mountain of learning to climb. We spoke for 2 hours last night, and I showed him many things. Although, he really [...]

Shimon Sandler

Evangelizing for RSS

Reasons why RSS is good for Users: – Users benefit from better information control and efficiency. – Permission based. – Easy opt-in, and opt-out process. – No inbox clutter. – Enhances productivity. – Enhances organization of files – RSS is spam/virus proof. – No more clogged email servers (or harddrives). – No more duplicate messages [...]

Shimon Sandler

Google is Doing Automated Mass Blackballing

With the recent PageRank update, I noticed Google labeled my site as potentially malicious in the SERP’s. Just below where the title tag appears, they inserted this line of text: “This site may harm your computer.” This is totally unfair. How prevalent is this throughout the web. My guess is that they have begun an [...]

Shimon Sandler

How to Upload an Adwords Bulksheet

Once your Google Account Team sets you up a My Client Center. You become empowered to upload accounts yourself, and link accounts to your MCC. From that point forward, the only thing you’ll you’ll need them to do, is to generate a Service Agreement for each campaign you want to run. Here are the steps: [...]

Shimon Sandler

Example of a PPC Strategy Document

It’s been over a year that I posted a basic proposal for an SEO Consultant. So, I’ve been thinking it’s about time for a post that outlines the basic criteria within a PPC Strategy document. This post is meant to describe what elements go into creating a PPC Search Strategy document that can be woven [...]

Shimon Sandler

SEO Demons – Warning: This is a scary post!

I’ve always had a heightened sense of the spiritual realm. I grew up in a rural area in Pennsylvania. Walking thru the woods at nightime in my youth, sensing spirits there with me. Getting chills in the dark once in a while from a “feeling”. But, it has never interfered in my life. A few [...]