Shimon Sandler

Example of SEO Strategy Document

Below is a SEO Strategy Document I have used in the past. I decided to post it after speaking with a respected SEO Consultant who wasn’t sure how to craft the document. I hope this helps other consultants as well. Early this year, I also posted an Example of a PPC Strategy Document. Feel free [...]

Shimon Sandler

Monthly PPC Performance Report Template

If you have any PPC clients, you most likely have to send Monthly Performance Reports. It doesn’t matter whether you are running small or large PPC campaigns. Do you separate out Content from Search? Do you measure Conversions? How do you measure success? Do you include analysis? Here is an example of my “basic” PPC [...]

Shimon Sandler

Leased Domains as a Strategy to Increase Traffic

There is a relatively new product in the Domaining industry called, Leasing Domains. You can kick the tires around on a domain name before you buy it. Kinda a lease-to-own option. If you already have an established brand. You might want to leverage traffic from a leased domain, and send the traffic to your established [...]

Shimon Sandler

Importance of Site Architecture

What is Information Architecture? It’s organizing your site content into groups. It’s how you organize the content of your website, and the categories/subcategories/brands/products, as they relate to the URL structure. Why is site architecture important? Good site architecture tells people, AND Search Engines what your site is about. The Page Title, Breadcrumb, Header tags, and [...]

Shimon Sandler

Digg Invite to be Friends

I just re-created my profile on Digg. I abandoned my old profile because I created it a long time ago before I knew what I was doing…and I think it just looks too spammy. So, I’m starting over. It feels good to have a brand spanking new fresh profile. If anyone wants to be my [...]

Shimon Sandler

NEW: “Google MDS” – Manager Defined Spend

This is so new that there is no documentation on this anywhere I can find. My Google team is hot for me to get on this, and I think it’s a great product enhancement. A MDS is essentially a MCC (My Client Center). Although, the big difference is that the advertiser has the ability to [...]