Shimon Sandler

12 Ideas to Drive Traffic (w/o Google)

1) Interview of popular person. Post Pictures & a short video from the interview. Although, publishing the text of the interview will provide more searchable terms, and a more “authoritative” webpage…according to the search algorithms. Using both video and the full-text is a win-win situation for users and the ability to drive search traffic. 2) [...]

Shimon Sandler

Google Holiday Gift 2007 – Flip Video

I just received my Google Holiday gift for 2007. It’s a Google branded Flip Video Camera. So, instead of taking a picture and displaying a photo image, I decided to take a video of the Flip Video Camera with another Flip Video Camera. This way you can see the level of quality of the video. [...]

Shimon Sandler

Cash Flow Spreadsheet Template

I know that I’m straying a bit from the core topic of this blog, which is SEO and SEM. But, I think it’s very important to discuss business basics from time to time, rather than just focusing on Strategic and Tactical issues revolving around Search Engine Marketing. So, this is the 3rd post in the [...]

Shimon Sandler

Questions to Ask When Buying a Web Business

This is a continuation of my previous post regarding Evaluating Ad Revenue potential. Technical Questions: 1) Can you get a login to the Backend? 2) Is the site and/or software framework Scalable? Open source? 3) Will there be Technical Support available after sale? 4) What database is used? Eg: SQL? 5) What programming languages are [...]

Shimon Sandler

How to Evaluate Ad Revenue Potential

If you own a website, and want to serve ads using a 3rd party ad server, then here is a method to calculate the Ad Revenue Potential. Either use your own Web Analytics or use Compete to discover the Visitor and Page View metrics. Method #1 to Calculate Ad Revenue Potential: Let’s say there are [...]

Shimon Sandler

SEO for Press Releases – Bestpractices

We talk/write/learn/listen about optimizing websites, link building, content development, and using Paid Search (PPC) strategies to drive traffic to websites. Let’s not forget about the age-old method of using a well written Press Release to drive traffic, buzz, and links. Here is a Top 10 List of Bestpractices for optimizing Press Releases. 1. Keyword Selection. [...]

Shimon Sandler

PPC Campaign “Kick-off” Templates

You just landed your first PPC client, now what? Here’s a PPC Campaign kick-off spreadsheet that will help you create the PPC Strategy document. Your client needs to identify things like: 1) Business Objective(s) 2) Are they using a third party partner (i.e. Omniture, WebTrends)? Account Log-In Information? 3) Are they using Bid Mgmt/Conversion Tracking [...]