Shimon Sandler

Keyword Analysis and Measurement

Below is detailed criteria needed to determine the right Keywords to optimize for the most cost-effective SEO campaign vs bidding on them in a PPC campaign. Reports & Considerations: 1. KEI – Keyword Effectiveness Index 2. Keyword Competitiveness (see below list of criteria). 3. Keyword Volume: Use the Keyword Generation Tools (Wordtracker, Keyword Discovery, etc) [...]

Shimon Sandler

Internal Link Percent

If you want to optimize a webpage on your site for a specific keyword, then here are two (2) SEO recommendations you shouldn’t ignore. 1) Adding additional Text content from your SEO Copywriting champion. 2) Adding additional internal links to the Target URL’s you are optimizing by embedding them within the content on other pages [...]

Shimon Sandler

SEO Guarantees

I haven’t run into this situation very much, but occasionally an SEO enquiry comes to me with the question of a guarantee. Below are a few questions I’ve received in the past. QUESTIONS: 1) What kind of turn around time is it- when can we expect to see results in traffic? 2) What is guaranteed [...]

Shimon Sandler

Keyword Demand Matrix: Ad Serving vs Listing Serving

Ad Serving is a reference to Pay-Per-Click (PPC) Ads. Listing Serving is a reference to a Organic Result in the SERP’s. Let’s say you are spending $10,000 on a specific keyword phrase per month, and it’s delivering a great ROI. Question is, should you divert some or all of that money to a SEO Campaign? [...]

Shimon Sandler

Prioritizing SEO Tasks

Everything in Search is a test. It’s one continually test. And, realize that even though we’d like for our SEO Recommendations to be implemented immediately, it just cannot be that way all the time in business. So, things might go more slowly than you like, or sometimes not at all. It’s helpful to remember that [...]

Shimon Sandler

Determining the Value of an Organic Result

Here is a 3-part SEO question that was emailed to me: The questions: 1. “How does a business determine the value of a organic result on a term that matters to them on a place like google?” 2. “Is the value different if your listing is on the 1st page above the fold vs. listing [...]