Shimon Sandler

8 Methods for Tracking Phone orders from Search

Here are 8 methods you can use for tracking phone orders that were initiated by Search. 1) Create a unique landing page with a unique 800# for Google, Yahoo, MSN respectively. 2) Generate a unique “promo code” by placing all your keywords in a database and assign them an individual ID. Then when the user [...]

Shimon Sandler

Organizational Structure of a Search Team

Client Services Team structures vary based on the scope of the engagement, and the size of an organization/agency. But a Search Marketing team typically contains some allocation of the following roles: Director of Search – Oversees the SEO Strategy, PPC Strategy and client relationships. Associate Search Director – Leads the implementation and strategic direction of [...]

Shimon Sandler

SES NY Charity Party sponsored by Best of the Web

One of the groups I’m a proud member of, is the Internet Marketers of New York. We meet once per month to talk about latest trends, what works, what doesn’t work, current events, and all kinds of other stuff. And, generally just have a good time. Being the kind-hearted and all-around good guys that they [...]

Shimon Sandler

What are Stop Words?

Stop Words are commonly used short words like: the, a, and, here, etc. The search engines don’t either index and/or search for them for 2 reasons. 1) To save disk space. 2) Speeds up searches. You can imagine across millions of webpages, if they stored stop words, it would consume a lot of disk space. [...]

Shimon Sandler

New Favicon

I’m psyched I finally got a good favicon. It was two years ago that I tried my hand at creating a favicon. I wasn’t happy with my crude graphics skills. So, I abandoned it for the standard bluehost favicon. That funky blue square. I know I needed a new one. But it was always on [...]

Shimon Sandler

B2B vs B2C SEO Campaign

It doesn’t matter whether you are in the B2B business or B2C business, the basics of SEO will remain the same. Such as: Internal Linking, Inbound links, SEO Copywriting, and other technical aspects of a Search Engine friendly website. However, as you could imagine, the Keyword Search Volume will be much greater for a B2C [...]

Shimon Sandler

Methods To Increase CTR on PPC Ads

If you are running both Search & Content in your Search Campaigns it’s very likely your overall CTR is low. That’s because ads within the content networks (eg: adsense, YPN, etc) receive a huge amount of impressions, and low clicks. The Content Networks are pulling your overall CTR down. You can easily see the difference [...]