Shimon Sandler

How to Detect Canonicalization Issues

Check for www and non-www domains and/or index.html and non-index.html ( i.e., canonicalization issues). If both are used, then only one should resolve; the other should redirect. How to Detect Canonicalization Issues: 1) Search for site:mysite.com, and site:www.mysite.com. 2) Similarly for the index and non-index pages. Is there a difference in Pages Indexed? If there [...]

Shimon Sandler

Developing a Unique Selling Proposition in PPC Ads

Writing a PPC ad that contains a “Unique Selling Proposition” can significantly increase conversions. The USP concept offers consumers something desirable & different than the competition. The challenge is getting your USP stated in so few characters. You’re limited to 95 characters on Google. There are 3 general principles behind a USP – Unique, Selling, [...]

Shimon Sandler

SES Video: Chris Winfield interview

In 4 minutes 30 seconds Chris Winfield talks about the benefits & risks, key factors, pricing, targeting, and success metrics of a Social Media Optimization.

Shimon Sandler

Increase Traffic by Optimizing Images

Want more traffic from Image Search? Here’s some general guidelines to follow to optimize for image search. 1) To optimize the URL, make sure the image filename contains the keyword (eg: /keyword.jpg). 2) Use descriptive Alt tags on the image. 3) Place image files in an “images” directory. 4) On Google Sitemaps, make sure to [...]

Shimon Sandler

Do Symbols or Apostrophe Interfere with Rankings?

Questions & Answers about Symbols and Punctuation, and how they affect the Search rankings: Question: Do symbols matter in the Search Results? Eg: ®, $, @, #, !, or Trademark Symbolsâ„¢ in the SERP’s. Answer: Optimizing for symbols is impossible. For example, both Yahoo! , and E! use the exclamation point (!) in their company [...]