Shimon Sandler

Reputation Management Campaign Strategy

This post is meant to provide further detail to the strategy, creative, and optimization tactics used in a Reputation Management campaign. Your actual Campaign objectives, Tactics, and Success Metrics could be different than the ones I use here as examples. Campaign Objectives: 1) Primary: – Ensuring an online presence on all the top social networking [...]

Shimon Sandler

Does Size Matter regarding an H1 tag?

Between Passover, and getting the flu I haven’t had the opportunity to post in the last week. I’m getting over the flu, just like Barry. I guess it’s going around. So, naturally my energy levels have been a little lower than normal. So, when I got the question: Does size matter for Header tags in [...]

Shimon Sandler

Should a CEO’s Blog need Legal Approval?

I asked 2 questions via email to a few thought leaders that specialize in the fields of Search Marketing, Social Media, Reputation Management, and Internet Marketing. 1) Should a CEO’s Blog need approval from legal before posting? 2) What if it’s his personal blog? Would the same hold true for opinions, forecasts, etc regarding his [...]

Shimon Sandler

Keyword Segments within the Conversion Funnel

The Conversion Funnel consists of 3 parts. Keywords can be segmented into these three segments: 1) Awareness 2) Consideration 3) Purchase * See graphical representation of the conversion funnel below post. Keyword Segments: 1) Awareness: Keywords are broad. Medium priced CPC’s, and high impressions. Low amount of terms. Consumer intention is to find information about [...]