Shimon Sandler

Google Reveals CTR Average by Industry

Below is some “Google Internal” data. About a year and a half ago, I asked one of my Google reps if she had Average CTR’s by Industry for Google Only. I was going thru some old files, and I found this ppt slide. It doesn’t tell me what companies were used in the accessment, and [...]

Shimon Sandler

Don’t tell Google when your Site is Down!

Do a google search for the term “budget“. Budget Rent-a-Car is #1 natural result. Look at the title tag on the screenshot below. It says, “Budget.com Outage“. Rule #1: Never put that the site is down in a title tag. Or that the site is down for maintenance because that could get crawled & indexed, [...]

Shimon Sandler

Reciprocal Linking is NOT Worth the Effort

I’m not a fan of reciprocal linking. The way to build trust & authority with Google is through 1-way inbound linking, and the judicious use of outbound linking to topically related sites. Reciprocal linking was a technique used a few years ago as an easy way to build link popularity & search engine ranking. A [...]

Shimon Sandler

Spicy Chili Recipe for Hungry SEO’s

Once in awhile, I like to write a post that is unrelated to an SEO Consultant. You guessed it. It’s time once again for the Gourmet SEO (that’s me) to whip up another mouth-watering post. Side note: I think I’m gonna get a barbecue apron that says, “Gourmet SEO”. This past weekend, I was invited [...]

Shimon Sandler

Post-Launch PPC Process

You just launched your PPC Campaign. Now what? It’s time to follow your PPC Strategy document, and make all the day-to-day tactical executions and implementations necessary to optimize the campaign to the success metrics. Post-Launch PPC Optimizations: 1) Daily Bid Management / Bidding Strategies. 2) A/B Split testing (Ads, Landing pages). 3) Ad optimization / [...]

Shimon Sandler

Google MCC Accounts – Generating Invoices

Here’s a short post that’s meant to help you save time, and increase productivity. For those of you that manage a Google MCC, there’s no need to click into every single account to generate a monthly invoice. Depending on the amount of accounts you manage, this exercise could take quite a long time. So, here’s [...]