Shimon Sandler

Advanced SEO: Content Silos

Simply put, Siloing is architectually structuring your website to get the Search Engines to recognize your site is about your targeted keywords. You want the Search Engines to consider you as the subject matter expert. What exactly is a Silo? “A silo is a vertical page linking design. You have your landing page, or your [...]

Ron

301 Redirect Explained

Let’s start with the an overview of the basics. When you go to a web page, say, cnn.com , there is a lot going on behind the scenes to make that page show up in your browser. Remember, before anything can happen, a TCP/IP connection is established between your computer and the cnn.com webserver through [...]

Shimon Sandler

How to Build a Foreign Language Keyword List

If you’re conducting a PPC campaign that is internationally geo-targeted to specific countries, then this post is for you. Especially, if you are unfamiliar with their native language. Let’s take a PPC campaign geo-targeting Germany. Obviously you’d want to build a keyword list in German, and run it on Google.de. First, I tried using Wordtracker [...]