Shimon Sandler

Time-Saver for Generating Invoices

I just went thru an invoicing hell with a whole bunch of past-due invoices from Google. This was across several different accounts, that are contained within 2 MCC accounts. I was dealing with Sarbanes-Oxley compliance, and the invoices were not addressed in the way to comply. As a side note, Sarbanes Oxley Compliance, “has increased [...]

Shimon Sandler

Text Navigation that Renders as an Image

In developing the new Shinedown website, we’ve used a traditional text link with href in the code. But it’s being rendered on the end users browser as an image by the CSS style applied that makes it look and feel like an image. (See screenshot below of the style definition.) Click image for a larger [...]

Shimon Sandler

The Gourmet SEO: Chocolate Chip Cookie Cake

An SEO Consultant needs to eat properly. So, once in awhile I publish a recipe. This time it’s on dessert. Believe it or not, this recipe is healthy. It’s because of the whole wheat that provides Fiber & protein. Every couple of weeks my wife make this amazing chocolate chip cookie cake. It tastes like [...]

Shimon Sandler

Optimizing a Pre-Existing Adwords Campaign

Start off by downloading a Keyword Report for a previous Time Period out of Adwords report center. Sort by your specific success metric (eg: Cost-Per-Coversion, Orders, etc.). Create a new Adwords campaign using the Google Buildout Spreadsheet (Excel). This new campaign will replace the pre-existing campaign. 1. Only use the keywords that converted from the [...]