Ben Rothke

The Need for Security in SEO

I recently attend an interesting talk at the RSA Europe Security conference on the subject of Google-Hacking and Google-Shielding given by Amichai Shulman, CTO of Imperva. Shulman is a really smart guy and understands how hackers will exploit search engines. Schulman noted that one of the most prominent threats to online applications is the unintentional [...]

Brian Wallace

Where’s Your Social Media Weakness?

Guest post by Brian Wallace: Everyone has a weakness…Superman has kryptonite, and we as social media enthusiasts have time working against us. I’m sure that the title has you wondering: why would this guy begin by telling me his social media weakness? And what is a social media weakness, exactly? Allow me to explain. There [...]

Shimon Sandler

Industry Averages Aren’t Reliable

Is there such a thing as an Industry Average for CTR? I just reviewed 12 different PPC campaigns within the Music Industry across a handful of record labels. While I can’t share any of the specific numbers, I can speak in broad terms (no pun intended). These 12 campaigns were for different Artists. The campaign [...]

John Lee

What Everyone Ought to Know About PPC and the Buying Cycle

Guest post by John Lee While skimming through my blog reader this morning, I stumbled on a post that gave me a fit of the giggles. Somehow, the Microsoft adCenter blog had found a way to tie the buying cycle back to fly fishing! After reading, my giggles quickly turned into a thoughtful smirk as [...]

Shimon Sandler

Different Avatars for Different Sites

I’ve had my avatar for as long as I’ve had my blog. Never really giving it much thought when I created it, and never really thinking about it after the fact. And I know it shows. I’ll call this one my original Avatar. I knew it was time for a change. But, the demands of [...]