Shimon Sandler

Leveraging Social Networks to gain Twitter Followers

Jumping into Social Media can be confusing & overwhelming. Do you need to sign-up and be active on every one? Which Social Networks should I spend my time on? These questions could cause Social Media paralysis. And, that’s been my situation for quite some time. Non-action, even though I have profiles on several social networking [...]

Shimon Sandler

Outsourcing? Here are Questions to Ask a PPC Search Firm

It can be a confusing process to find a good Search firm. If anyone has ever been to an SES or SMX show, you probably find every PPC (Pay-Per-Click) vendor says the same thing. They all say they do the same thing, and they are the best. Many advertising agencies & corporations outsource their Paid [...]

Shimon Sandler

Properly Structuring a Link Campaign

Properly optimizing a website is a combination effort of both on-site and off-site optimization. The ole’ 1, 2 punch. This post is about the off-site component of SEO to achieve link popularity and link relevancy. In the past, I’ve written about how to use a Link Optimization and the Criteria & Time Period for Link [...]

Shimon Sandler

SEO Methodology

I get frequent enquiries about my SEO Consultant services. Today, some guy contacted me, showed me his site, which looked like a 6th grader built. I tried to help him by briefly discussing my SEO Methodology, and he told me, “You probably say that speech to everyone”. I actually don’t! I wasn’t pitching him. But, [...]

Shimon Sandler

Sponsored Themes as Link Development

Was making a list of ways to conduct Link Development, and decided to revisit the subject of Sponsored Themes. Sponsored Themes are when you pay to be the “sponsor” of a WordPress Theme. Your textlink goes into the footer next to the designer. Then, the designer/owner uploads the Theme for free downloading to the WordPress [...]