Shimon Sandler

Best Practices for Optimizing URL Structure

URL structure is one of the factors in determining how “search engine friendly” a website is. Search engines like clean, static URL’s. They don’t like messy dynamic url’s. They’ve gotten better at crawling and indexing URL’s over the years, but the bottomline is, that they still have issues doing it. Especially, if there are more [...]

Shimon Sandler

How to Optimize 5 Types of Website Navigation

Website navigation structure and behavior affect the ease with which search engine spiders can navigate through the site and index it. Your site navigation should facilitate the uninterrupted movement of crawlers within the site. Search engines prefer sites which are easy for them to navigate and retrieve information related to the site’s topical information, and [...]

Shimon Sandler

Frequency of Blogging Affects RSS Subscribers

Is there an optimal frequency of blog posting? Is it once per day? Every Tuesday and Thursday? Once/week? Once/month? Something else? My frequency of blog posting is usually approximately once every 7 days. I think it’s safe to assume that every SEO Consultant that gets busier with client work, blogs less. This usually happens in [...]

Shimon Sandler

Business Development in the 21st Century

Using the internet for business development is easier than it was in our fathers generation. Contact information for people is everywhere. You just gotta know how to find it, and then know what to do with it once you have it. It’s like fishing. You’re just fishing for new business. Sit back, relax, and enjoy. [...]