Shimon Sandler

Content Optimization for Google Caffeine

Well, it’s happened. And, I’m feeling the affects of Google Caffeine. That’s the name of most recent Google Update. The update started this month. So, if you’re monitoring keyword ranking, then it’s likely you’ve noticed movement on rank for many keywords. SEO is evolving. Social Media is evolving. The Web is evolving (eg: Web 1.0, [...]

Shimon Sandler

The Future of the SEO Consultant

SEO has always been about getting high rankings and traffic via the search engines. In the early days SEO tactics like keyword stuffing worked quite well. Not anymore though. The big three search engine’s (Google, Yahoo, and Bing) algorithm’s have all become increasingly sophisticated. So, the tactics an SEO Consultant uses must also become more [...]

Shimon Sandler

Driving Organic Traffic from Search Engines

I was contacted by a local small business wanting their site to get more traffic and high keyword rankings that would ultimately result in their selling more product. Of course, everyone wants that. When, I looked at their site. It was very nice. But, very small. These guys are a factory operation that sells direct [...]