Simply put, Siloing is architectually structuring your website to get the Search Engines to recognize your site is about your targeted keywords. You want the Search Engines to consider you as the subject matter expert.
What exactly is a Silo?
“A silo is a vertical page linking design. You have your landing page, or your main page, at the top of the silo and underneath this page you have pages which support your main landing page theme.”
Siloing is a very powerful method to get ranked on Google. There are a lot of things to do that by themselves have little weighting, and all those little things add up for a powerful punch. But, siloing is a power punch all by itself. It’s an advanced SEO technique that is a heavyweight amongst SEO techniques.
What’s the problem?:
For example, lets say you have an ecommerce site selling widgets. And, you want to optimize for “red widgets”. But, you also sell white, black, green, purple, and 200 other types of widgets. So, the multitude of all those other 199 types of colored widgets are diluting the “red widgets” on your website. By selling 199 other types of widgets, your site might not be recognized as a subject matter expert on “red widgets”.
The answer is, you want to create themes (silos of content) within your website. The question is, how do you delineate themes, instead of bleeding them all together?
Whether you use Directory or Virtual Silos, keep in mind that cross-linking between subjects dilutes your theme.
There are several ways to create silos:
4) Related pages plugin
5) ONLY link to landing pages using your Target keyword.
6) Create a mini-sitemap on each page within your silo.
Note: Many websites will find the need to increase the amount of their content by creating additional webpages.
1) Higher rankings
2) Increase in overall traffic
3) More unique visitors
4) More traffic from long tail keywords.
An added benefit is that Siloing will appeal to both your users and bots.