Advanced SEO: Siloing Content
25th June 2008
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Simply put, Siloing is architectually structuring your website to get the Search Engines to recognize your site is about your targeted keywords. You want the Search Engines to consider you as the subject matter expert. What exactly is a Silo? Siloing is a very powerful method to get ranked on Google. There are a lot of things to do that by themselves have little weighting, and all those little things add up for a powerful punch. But, siloing is a power punch all by itself. It’s an advanced SEO technique that is a heavyweight amongst SEO techniques. What’s the problem?: The answer is, you want to create themes (silos of content) within your website. The question is, how do you delineate themes, instead of bleeding them all together? Whether you use Directory or Virtual Silos, keep in mind that cross-linking between subjects dilutes your theme. There are several ways to create silos: Note: Many websites will find the need to increase the amount of their content by creating additional webpages. Expected Outcomes: An added benefit is that Siloing will appeal to both your users and bots. Additional Resources: Related posts: |
June 26th, 2008 at
Hello
Interesting article, we are thinking of updating our epos website to be more search engine friendly, but wanted to know if using the mod-rewrite with a full cms system would allow the search engines to index more pages providing we use kw phrases in our url for each dynaic page.
June 27th, 2008 at
Very great article — more times than not people optimize for one item as opposed to keeping in mind the others. Thanks for posting!
July 2nd, 2008 at
How do you feel about using subdomains for the silos? I have an .edu that I am working with and my suggestion has been going this route for their different departments or schools if you wish.
By the way, this is a great article.
July 2nd, 2008 at
@The Dismal Marketer:
Subdomains can be treated as a separate domain. So, I wouldn’t use that as a first tactic. You could use subdomains as an additional method to throw a link at your Target URL. But, stay focused on building a strong theme within your TLD.
January 26th, 2010 at
Hi Shimon,
Thanks for writing for us
I have one ecommerce site on Magento..can u pls suggest me some tips on how we can implement Content soiling there? We are redesigning & developing the site.
The site is mentioned on my signature link. Hope to hear from u soon!
web
May 18th, 2010 at
Hi,
I’m using Wordpress for my site but with static pages so it looks less like a blog. How would I best apply the silo method by using pages, posts or could I combine both?
thanks for a great site btw
Steve