Ann Smarty

3 FireFox Addons to Use Google’s SITE: More Effectively

Years ago Google recommended against looking too closely at the site: command results. In fact, the exact words posted by John Mueller, a trend analyst for the search engine, were, “Focusing on the site:-query rough approximations will not lead to useful results” – which is a statement you have probably heard many times before you […]

Ann Smarty

2 Ideas of Using Hashtags for On-Page Optimization

Now that we are getting better at attracting and using social media traffic and that we clearer understand that we may not depend on Google traffic only, on-page social media optimization is something we need to pay more attention to. Here are two easy (yes, easy but I bet you haven’t thought of those yet!) […]

Ann Smarty

A New Kind of Marketing: Hashtag Marketing

Now that search engines are getting smarter and smarter and brand reputation is becoming the major method to secure your reliable search and social presence, we are forced to come up with up-to-date ways to promote our business name online. Online marketing is getting more and more creative. Our industry is evolving and growing up! […]

Ann Smarty

How to Research Your Keyword Context

Keyword research posts are numerous: we have multiple guides, reference sources and tools. However it is seldom brought to attention that it is not enough to just determine keyword phrases that people use to search for your topic. What else should be researched is your core term environment. What do I mean by that? Words […]

Ann Smarty

The Multiple Uses of Google Advanced SITE: Operator

[SITE:] is the most widely used Google advanced operator. It has multiple possible uses and can help a bunch in a SEO Site Auditing and link building. Let’s see how you can use it. For Website Diagnostics: Use [site:yourwebsite.com] to see how many URLs have been indexed by Google and how they are rates. Being […]