Shimon Sandler

Mobile First and Progressive Web Design – Impact on SEO and Publishers

Web App Design Insights: Mobile First, Progressive and Everything Between You know that you want to publish engaging web content, but you’re struggling to decide between mobile-first and progressive design strategies. Although you could just wing it and see what emerges as you create code and other assets, your choices will have huge impacts on […]

Shimon Sandler

Solving the issue of Duplicate Homepage URLs

Believe it or not, I see many websites that have multiple homepage URL’s. You might think, how is that possible? The reason how is because every website has an index page at the root. It depends on how each server and CMS handles it. The problem is that Google considers each of the following URLs […]

Shimon Sandler

Subdomains vs. Subdirectories

Many companies have a company blog. The question often arises, which is better for SEO? A subdomain or a subdirectory? A subdomain can be useful to separate out content that is completely different. Google uses subdomains for distinct products such news.google.com and classroom.google.com for example. Craigslist also uses subdomains. See screenshot image below on how […]

Shimon Sandler

10 Ways to Boost Your SEO With Pinterest

Pinterest has become a hot social media tool with over 70 million users, and a valuation of $4 billion. The majority of Pinterest users are women, which makes this social media outlet a great place for industries targeting the female consumer. If your brand does not have a Pinterest profile, they should get on board […]

Shimon Sandler

How to Create an SEO Roadmap

When project planning, goal planning, or any sort of planning it’s important to have a roadmap to keep you on the right path for a successful journey. That’s exactly how we view the SEO process. It’s a plan that needs a roadmap. It’s designed to get you from point A to point B. But, it […]

Shimon Sandler

Opencart SEO

Not too long ago, I decided to build an ecommerce site using the latest version of OpenCart. Opencart is open source ecommerce software. It’s like WordPress for ecommerce. This post is about some very basic SEO modifications I did to make Opencart optimized… in a very basic way. If you want to see it, the […]

Shimon Sandler

Video and Game Widget Optimization

The question often arises whether or not to use Youtube as a Video strategy. My knee-jerk reaction is usually to cringe. Because, I know when a user grabs the embed code to place it on a blog, website, Facebook, or whatever Social Media platform, it’s Youtube that gets the backlink. Not my client. Youtube gets […]