Shimon Sandler

Link Cleanup | Detecting Unnatural Links

If your website’s organic traffic recently dropped, chances are you might have been penalized by Google. This may have been caused by unnatural links pointing to your website. If you have Google webmaster tools installed on your site you might receive a message from Google warning you about the unnatural links pointing to your site. […]

Shimon Sandler

Interview with Greg Hartnett – President BOTW

I’m privileged to conduct another interview with Greg Hartnett, the President of Best of the Web, otherwise known as BOTW (pronounced BotWah). My 1st interview with Greg was back in April 2006. So much has changed in the Search Industry and Social landscape since my last interview with Greg. Q. Hi Greg, thanks for joining […]

Shimon Sandler

Optimizing H1 tags using sIFR

Simply stated, sIFR is a SEO friendly way to use your custom fonts, without the need to use an Image. It’s a search engine friendly method for using your custom fonts. Who is sIFR for? It’s for any website that has been using an Image or Flash as the H1 (or other headings) because of […]

Shimon Sandler

Link Building Techniques

Listed below are several methods to use to generate inbound links. Many of these techniques are for finding highly related websites for website/blogger outreach. I’d like to emphasize to be very careful regarding link structure, so it: Adds value to the web, looks natural, and looks “social” to a search engine. For example, using social […]

Shimon Sandler

3 Things to Make the Collapsible DIV SEO Friendly

There are situations where a website needs to place a lot of additional text on a webpage, but it interferes with the visual designs & potentially user-experience. So, whaddya do? For example, what if you want to include a video transcript on your video webpage, or place a list of UPC codes on an ecommerce […]

Shimon Sandler

Optimizing Photo Galleries

Having your images or photos appear in the Search Results can mean a lot of incoming visits to your site. Many sites create photo galleries. So, why does one image appear for a site, and no images appear for another site? There are several reasons. Without going into great detail, I’m going to discuss Webpage […]

Shimon Sandler

How to Handle Tag Pages

Tag pages are usually just a collection of posts in a given topic. They can be especially harmful in light of the Google Farmer Algorithm Update. The Farmer update affected sites with auto-generated or low-quality content. Also affected sites with UGC content, and sites with inbound links from the above sites. Page “Quality” has became […]