Shimon Sandler

Shimon Sandler

Author Biography
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Shimon's articles on Internet Marketing strategies have been featured on many website publications, and he has been a columnist for Mediapost's Search Insider. He has been a moderator for the Search Engine Marketing section of DaniWeb Forums. Here is the . Shimon has also been a guest on the popular SEO podcast Good Karma.


Shimon Sandler

How Twitter Saved Wells Fargo – (A lesson in using Social Media)

I was sitting at my desk. Phone rings. My wife said she was trying to buy groceries with the debit card, and the card was declined because if insufficient funds. I was shocked. This has never happened to us before. So, I logged online to Wachovia (which Wells Fargo has recently acquired). We have a […]

Shimon Sandler

Revisiting Javascript Onclick Textlinks

First of all, let’s review what an Onclick textlink looks like, and why would someone use them. A few years ago, Google was unable to read inline Javascript. But, as we all know, Google has been getting more and more sophisticated. Onclick textlinks are search friendly, but not optimal. Primarily javascript onclick textlinks are used […]

Shimon Sandler

404 Page Error Handling

The proper server responses dictate how search engines will treat missing or redirected pages. When checking to see if your site handles a “404 Page Not Found” response, it’s important to check pages outside the URL structure AND pages within the URL structure. Make sure they don’t 302 redirect to the 404 page, and then […]

Shimon Sandler

Resolving Homepage Canonical Issues

Does your homepage have multiple URL’s? Do these different URLs take users to the homepage: http://www.mysite.com/index.html http://www.mysite.com http://mysite.com Are all of these versions indexed in Google? To find out, do a site: query to find them. The Google search query looks like this, site:www.mysite.com The problem is that this is considered duplicate content. Google and […]

Shimon Sandler

Finding Internal Links Pointing to your Target URL

When I talk about linking and link development, it’s not just about inbound link development. A large part of linking is “internal linking”. This can have a large part in how Google views your website. What does Google think your site is about? What pages on your site does Google consider the most relevant for […]

Shimon Sandler

Backlink Analysis: Root Domains vs Total Links

Ever wonder why small websites often outrank large websites? There are many factors that affect keyword ranking. But, for the purposes of this post, I’m going to talk about using only OpenSiteExplorer to examine backlinks. A lot of the time a smaller site can outrank a larger site is from the inbound link profile. Even […]

Shimon Sandler

Optimizing Navigation using CSS Image Replacement

Site design does not have to overshadow your search engine optimization efforts. This is especially true and important when it comes to site navigation. Having search engine friendly Navigation is critical to getting a site spidered, maintaining optimal search visibility, increasing your keyword relevancy scores, and improving the transparency of a site’s topical hierarchy. So […]