The question often arises whether or not to use Youtube as a Video strategy. My knee-jerk reaction is usually to cringe. Because, I know when a user grabs the embed code to place it on a blog, website, Facebook, or whatever Social Media platform, it’s Youtube that gets the backlink. Not my client. Youtube gets [...]
Infinite scroll is becoming increasing popular among websites today. Websites such as facebook, Twitter and Pinterest have implemented infinite scroll for their new feed pages for both their desktop and mobile websites. Since I’m in SEO consulting, many people have asked me whether or not infinite scroll effects SEO or not, so I decided to [...]
Pagination is a topic that is widely covered by many people and agencies offering SEO Consulting services. This post will serve to summarize how to handle pagination, by adhering to SEO best practices to ensure that all the content on your paginated pages gets crawled & indexed. Typically, small websites and blogs don’t often need [...]
Site design does not have to overshadow your search engine optimization efforts. This is especially true and important when it comes to site navigation. Having search engine friendly Navigation is critical to getting a site spidered, maintaining optimal search visibility, increasing your keyword relevancy scores, and improving the transparency of a siteâ€™s topical hierarchy. So [...]
One of the recurring issues I come across on optimizing ecommerce websites, is the lack of text on category and subcategory pages. Usually, what I see on the typical category and sub-category pages of an ecommerce site is a bunch of product images, and maybe, just maybe they have some content below the images. See [...]
If your job involves convincing clients why they need to redesign their sites with SEO in mind, sooner or later youâ€™ll run into the splash screen conundrum. Splash screens are terrible from an SEO perspective, but some clients love them more than their own children. They think about their website the same way they see the receptionist at their office in the real worldâ€¦ when you enter the front door, they want the first thing you see to be a pretty face.