Shimon Sandler

Time-Saver for Generating Invoices

I just went thru an invoicing hell with a whole bunch of past-due invoices from Google. This was across several different accounts, that are contained within 2 MCC accounts. I was dealing with Sarbanes-Oxley compliance, and the invoices were not addressed in the way to comply. As a side note, Sarbanes Oxley Compliance, “has increased [...]

Shimon Sandler

Optimizing a Pre-Existing Adwords Campaign

Start off by downloading a Keyword Report for a previous Time Period out of Adwords report center. Sort by your specific success metric (eg: Cost-Per-Coversion, Orders, etc.). Create a new Adwords campaign using the Google Buildout Spreadsheet (Excel). This new campaign will replace the pre-existing campaign. 1. Only use the keywords that converted from the [...]

Shimon Sandler

Google Analytics Auto-Tagging

Lets say you want to track individual keyword performance, and separately track ad copy performance. If you’re using Adwords, you don’t need to place tracking code on the destination URL’s to track the performance of each keyword, and separate tracking for the performance of each ad. You just need to make sure you link your [...]

Shimon Sandler

Google Reveals CTR Average by Industry

Below is some “Google Internal” data. About a year and a half ago, I asked one of my Google reps if she had Average CTR’s by Industry for Google Only. I was going thru some old files, and I found this ppt slide. It doesn’t tell me what companies were used in the accessment, and [...]

Shimon Sandler

Post-Launch PPC Process

You just launched your PPC Campaign. Now what? It’s time to follow your PPC Strategy document, and make all the day-to-day tactical executions and implementations necessary to optimize the campaign to the success metrics. Post-Launch PPC Optimizations: 1) Daily Bid Management / Bidding Strategies. 2) A/B Split testing (Ads, Landing pages). 3) Ad optimization / [...]

Shimon Sandler

Google MCC Accounts – Generating Invoices

Here’s a short post that’s meant to help you save time, and increase productivity. For those of you that manage a Google MCC, there’s no need to click into every single account to generate a monthly invoice. Depending on the amount of accounts you manage, this exercise could take quite a long time. So, here’s [...]

Shimon Sandler

How to Upload an Adwords Bulksheet

Once your Google Account Team sets you up a My Client Center. You become empowered to upload accounts yourself, and link accounts to your MCC. From that point forward, the only thing you’ll you’ll need them to do, is to generate a Service Agreement for each campaign you want to run. Here are the steps: [...]