Geno Prussakov

5 Types of Affiliates or How to Get Into Affiliate Marketing

Shimon has asked me if I could talk about the different types of affiliates, and I have shot a video for you to view. In it I discuss the five types of affiliates that I have found to be especially successful. They are: 1) Coupon Affiliates 2) Paid Search Affiliates 3) Content Affiliates 4) Data [...]

Geno Prussakov

Affiliate Recruitment: Tools and Techniques

So you have started an affiliate program, and now one of the industry’s most frequently asked questions is your main concern. The question comes in many forms (Where do I find affiliates? What websites do affiliates hang around? Are there any good conferences at which I may recruit affiliates? Are there any tools to automatize [...]

Geno Prussakov

“CPA Networks”: Defining the Terms

Contrary to how it may appear on the façade of things, CPA networks are not affiliate networks. The “CPA” part in their name is what is misleading many. Generally meaning cost-per-action, a widely-spread affiliate payment model, the abbreviation “CPA” is actually not the best way to describe “CPA networks”. The more appropriate name for them [...]

Shimon Sandler

Cheap Sources of Paid Search Traffic

Just a quick post today on some cheap sources of PPC traffic. Hopefully, you will find this useful regardless whether you are a large advertiser, or a small time operator just getting involved with Affiliate Marketing. Obviously, you can generate & bid on a long tail keyword list, misspellings, and other not so competitive terms [...]

Shimon Sandler

Google’s CPA Network vs. Affiliate Networks

In the new Google CPA (Cost-Per-Action) offering, Google charges the advertiser with a % markup on the cpa…just like traditional cpa networks. And, it’s obvious they are using their adsense network to get distribution. However, I see some initial weaknesses in their ability to compete with the traditional CPA or affiliate networks like cj.com, linkshare, [...]

Shimon Sandler

Affiliate Marketing Networks

Affiliate Marketing management companies are also called, CPA networks: Cost Per Acquisition ( or Action ). They usually have a large amount of advertisers and publishers in their network. And the publishers can browse and choose for the advertiser that they want to promote. Affiliate Marketing works this way: The merchant (advertiser) agrees to pay [...]

Shimon Sandler

AFFILIATE MARKETING – for the Merchant

As the Merchant, you want your affiliate program to be successful. So how do you get affiliates to promote your product? Your job is to make it easy for the affiliates to make money. When they make money, they’ll promote your product more. They’ll give your banner better placement on their webpage, and they’ll send [...]