Shimon Sandler

Demographic Targeting in Search

Demographic Targeting is a great way to maximize your Paid Search / Sponsored Search dollars, and make your SEM campaigns more efficient. Search engine marketers can now direct their ads towards their target audience. Makes sense, right? So, how to do it? And, with which search engine? Currently, MSN adCenter has the best ability for [...]

Shimon Sandler

Behavioral Marketing: Pop-up Networks

Within the category of Behavioral Marketing there are Desktop Advertising Networks. These are often referred to as Pop-up Networks. How it all begins is when someone downloads a free application such as: a useful toolbar, free video content, free games, screensavers, online utilities, mp3’s, weather, etc.. A good example is: Seekmo from 180 Solutions. Some [...]