Shimon Sandler

AFFILIATE MARKETING – for the Merchant

As the Merchant, you want your affiliate program to be successful. So how do you get affiliates to promote your product? Your job is to make it easy for the affiliates to make money. When they make money, they’ll promote your product more. They’ll give your banner better placement on their webpage, and they’ll send [...]

Shimon Sandler

AFFILIATE MARKETING

A colleague of mine is starting an ecommerce site. He has formulated & contracted out the manufacturing for his new product. He has a limited amount of start-up money. He asked me how he should divide his marketing budget. What percent should go into online marketing channels such as: Search, email marketing, behavioral marketing, affiliate [...]