Archive for the 'Google News' Category

I have been asked countless times how to get included in the Google “One Box”. That’s when there used to be a “one-box”. Now we have Google Universal Search results. They contain listings from Google Products, Google News, Google Images, Videos, etc.

Getting included in Google News can drive a ton of traffic. But, Google News isn’t for every website or business strategy.

One of the articles written in the August 2008 edition of WebsiteMagazine was called, “Get Your Website Included in Google News”. As I was reading it, I couldn’t help but think the article could also be called “How To Create a News Site”. It is packed with great information.

Before you Submit to Google News, or Submit to Yahoo News, here are the main factors in getting accepted.

1) Original content, not just regurgitated news.
2) Multiple Authors (Create an “Authors” page of the writers, editors, etc).
3) Organization info: Contact info, About Us.
4) Homepage/Logo should clearly state what industry segment you cover (music, sports, finance, etc.).
5) Use a news template/theme for a blog. I’m a big fan of three-column themes.
6) Article URL’s should consist of at least 3 digits, and appear static not dynamic. For examples, just mouse over the URL’s on the homepage of Google News.
7) Author’s name on each article.
Article Title should be the same on the H1 and Title tag.
9) Article Frequency: Publish 3 times per day.
10) Images & Video are good. They should be contained within the article.
11) Advertising on site is good. It show’s there is visitor traffic.