Shimon Sandler

How to Build a Foreign Language Keyword List

If you’re conducting a PPC campaign that is internationally geo-targeted to specific countries, then this post is for you. Especially, if you are unfamiliar with their native language. Let’s take a PPC campaign geo-targeting Germany. Obviously you’d want to build a keyword list in German, and run it on Google.de. First, I tried using Wordtracker [...]

Shimon Sandler

Google Reveals CTR Average by Industry

Below is some “Google Internal” data. About a year and a half ago, I asked one of my Google reps if she had Average CTR’s by Industry for Google Only. I was going thru some old files, and I found this ppt slide. It doesn’t tell me what companies were used in the accessment, and [...]

Shimon Sandler

Google MCC Accounts – Generating Invoices

Here’s a short post that’s meant to help you save time, and increase productivity. For those of you that manage a Google MCC, there’s no need to click into every single account to generate a monthly invoice. Depending on the amount of accounts you manage, this exercise could take quite a long time. So, here’s [...]

Shimon Sandler

Google Holiday Gift 2007 – Flip Video

I just received my Google Holiday gift for 2007. It’s a Google branded Flip Video Camera. So, instead of taking a picture and displaying a photo image, I decided to take a video of the Flip Video Camera with another Flip Video Camera. This way you can see the level of quality of the video. [...]