Elie Orgel

Google Adds Calendar Functionality in SERP

step1-calendar-knowledge-graph

While doing a search on Google today (signed into my Google account) for the term “schedule an appointment” something very interesting popped up in Google’s knowledge graph. We already know that Google has been playing around with inserting Gmail, Drive, and Calendar info in the SERP, but this is the first time we are seeing [...]

Shimon Sandler

How to Build a Foreign Language Keyword List

If you’re conducting a PPC campaign that is internationally geo-targeted to specific countries, then this post is for you. Especially, if you are unfamiliar with their native language. Let’s take a PPC campaign geo-targeting Germany. Obviously you’d want to build a keyword list in German, and run it on Google.de. First, I tried using Wordtracker [...]

Shimon Sandler

Google Reveals CTR Average by Industry

Below is some “Google Internal” data. About a year and a half ago, I asked one of my Google reps if she had Average CTR’s by Industry for Google Only. I was going thru some old files, and I found this ppt slide. It doesn’t tell me what companies were used in the accessment, and [...]

Shimon Sandler

Google MCC Accounts – Generating Invoices

Here’s a short post that’s meant to help you save time, and increase productivity. For those of you that manage a Google MCC, there’s no need to click into every single account to generate a monthly invoice. Depending on the amount of accounts you manage, this exercise could take quite a long time. So, here’s [...]

Shimon Sandler

Google Holiday Gift 2007 – Flip Video

I just received my Google Holiday gift for 2007. It’s a Google branded Flip Video Camera. So, instead of taking a picture and displaying a photo image, I decided to take a video of the Flip Video Camera with another Flip Video Camera. This way you can see the level of quality of the video. [...]