Shimon Sandler

Google Reveals CTR Average by Industry

Below is some “Google Internal” data. About a year and a half ago, I asked one of my Google reps if she had Average CTR’s by Industry for Google Only. I was going thru some old files, and I found this ppt slide. It doesn’t tell me what companies were used in the accessment, and [...]

Shimon Sandler

The Story of How Google Grew Up

Traditional search engines have at their core three components. First the crawl ( or spider) which gathers every possible page on the web. Second is the Index, the massive database created by that crawl. And, the third comprises the user interface, which take the index and make it available in an intelligent fashion to the [...]

Shimon Sandler

Usage Research for Social Media Websites

As Internet Marketers we need to evaluate all types of emerging media and use it (if it makes sense) to drive traffic, links, brand awareness, etc. So, here are a couple of industry research charts that demonstrate the potential power of a Social Media Campaign: Notice Digg is on the list at #28.

Shimon Sandler

Impact of Position to Conversion Rates

Research conducted by Atlas Solutions studied the impact of search engine rank to conversion rates. The study consisted of 41,460,000 clicks, 408,000 keywords, and thousands of ads across multiple industry segments that produced an industry agnostic study relevant across all industry segments. The research focused on answering this question: How does the change of rank [...]

Shimon Sandler

Search Engine Usage by Age Groups

This type of information is very useful when allocating budgets, search engine selection, and the targeting components within your Search Engine Marketing plan. Forrester Research ( subscription required) analyzed data from almost 47,000 US households. Some findings: Mass-affluent 25- to 39-year-olds prefer Google, and affluent 70+ year-olds are the most frequent AOL visitors. To determine [...]

Shimon Sandler

PHARMACEUTICAL MARKETING

Pharmaceutical companies must analyze the many ways to be successful online—integrating their online marketing tactics with their overall brand strategies. According to data from the Pew Internet and American Life Project, 45% of American adults, or 91 million Americans, regularly consume prescription drugs. The study also found that 64% of American households have at least [...]

Shimon Sandler

SEARCH ENGINES and BUYING DECISIONS

BIGresearch conducted a recent survey that shows that Yahoo! is the overall #1 search engine choice for purchase decisions and Google is number 4. Influence of Internet Advertising on Purchase Decisions (Ranked by Search Engine Preference): Electronics 1. Google 2. Yahoo! 3. MSN 4. AOL 5. Ask Jeeves Apparel/Clothing 1. Yahoo! 2. AOL 3. MSN [...]