Below is some “Google Internal” data. About a year and a half ago, I asked one of my Google reps if she had Average CTR’s by Industry for Google Only. I was going thru some old files, and I found this ppt slide. It doesn’t tell me what companies were used in the accessment, and [...]
The Story of How Google Grew Up
October 9, 2007 by 3 Comments
Traditional search engines have at their core three components. First the crawl ( or spider) which gathers every possible page on the web. Second is the Index, the massive database created by that crawl. And, the third comprises the user interface, which take the index and make it available in an intelligent fashion to the [...]
Usage Research for Social Media Websites
July 30, 2007 by Leave a Comment
As Internet Marketers we need to evaluate all types of emerging media and use it (if it makes sense) to drive traffic, links, brand awareness, etc. So, here are a couple of industry research charts that demonstrate the potential power of a Social Media Campaign: Notice Digg is on the list at #28.
Impact of Position to Conversion Rates
November 15, 2006 by Leave a Comment
Research conducted by Atlas Solutions studied the impact of search engine rank to conversion rates. The study consisted of 41,460,000 clicks, 408,000 keywords, and thousands of ads across multiple industry segments that produced an industry agnostic study relevant across all industry segments. The research focused on answering this question: How does the change of rank [...]
Search Engine Usage by Age Groups
October 5, 2006 by 4 Comments
This type of information is very useful when allocating budgets, search engine selection, and the targeting components within your Search Engine Marketing plan. Forrester Research ( subscription required) analyzed data from almost 47,000 US households. Some findings: Mass-affluent 25- to 39-year-olds prefer Google, and affluent 70+ year-olds are the most frequent AOL visitors. To determine [...]
PHARMACEUTICAL MARKETING
February 21, 2006 by Leave a Comment
Pharmaceutical companies must analyze the many ways to be successful online—integrating their online marketing tactics with their overall brand strategies. According to data from the Pew Internet and American Life Project, 45% of American adults, or 91 million Americans, regularly consume prescription drugs. The study also found that 64% of American households have at least [...]
SEARCH ENGINES and BUYING DECISIONS
February 21, 2006 by 1 Comment
BIGresearch conducted a recent survey that shows that Yahoo! is the overall #1 search engine choice for purchase decisions and Google is number 4. Influence of Internet Advertising on Purchase Decisions (Ranked by Search Engine Preference): Electronics 1. Google 2. Yahoo! 3. MSN 4. AOL 5. Ask Jeeves Apparel/Clothing 1. Yahoo! 2. AOL 3. MSN [...]
